Kendra Woolridge's brand of clean nail polish wins $10k in Jack Daniel's Pitch Competition.

Kendra Woolridge is motivated to create a natural beauty product to honor her grandmothers Janet and Jo.

October 28th 2023.

Kendra Woolridge's brand of clean nail polish wins $10k in Jack Daniel's Pitch Competition.
Kendra Woolridge is an inspiring entrepreneur with a strong mission. Driven by her grandmothers Janet Lee and Jo Woolridge, Kendra has created a clean beauty product with a luxurious nail lacquer brand named after them. Her business recently won the “New Beginnings: Make It Count” pitch competition at The Gathering Spot in Northwest, D.C. Woolridge secured the first-place prize of $10,000 and plans on using it to fulfill a significant purchase order.

Woolridge’s vegan-based nail polish has gained considerable traction. It is already available in spas, specialty stores, and hotels with over 75,000 units sold and a workforce of five employees. Woolridge revealed her plans for the $10,000 prize, emphasizing her product’s ability to avoid harmful toxins commonly found in nail polishes.

Second-place winner Anna Cobb, CEO of Rejuvenation, also made an impressive pitch in front of the judges. A 100% plant-based alternative energy drink company, Rejuvenation has a mission of providing individuals with a “second chance at life” by replenishing their vitality. The product is already being sold in 275 retailers nationwide, including major grocers such as Harris Teeter and Kroger.

The Jack Daniel’s Tennessee Whiskey pitch competition, “New Beginnings: Make It Count,” was initiated in 2020 and is dedicated to providing equal opportunities for Black founders striving for business success. The competition aims to promote the growth of local businesses and raise awareness about Black-owned ventures. Jack Daniel’s field marketing manager, Ben Osei, acknowledged the economic challenges faced by Black entrepreneurs during the pandemic and highlighted the brand’s dedication to addressing this disparity.

Kendra Woolridge and Anna Cobb are excellent examples of inspiring entrepreneurs who have achieved success through their hard work and dedication. They have both created products that are sure to make a difference. With the help of Jack Daniel’s Tennessee Whiskey, these two women have the opportunity to grow their businesses and contribute to the success of the Black community.

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