June 17th 2023.
It's no surprise that the Xbox Games Showcase was a major success - Microsoft took a page out of Sony's book and re-used their formula for showcases. While they've downplayed the importance of first party exclusives for years, the showcase was proof that exclusive games are extremely important in the gaming industry.
Microsoft has made a point of running Xbox differently than Sony, focusing on multiplayer games and Game Pass subscriptions. However, the Xbox Games Showcase was undeniably Sony-esque with montages and mic drops for major game announcements. It was as if you could switch the games to PlayStation exclusives and have the same Sony showcase from any year in the last decade.
It's clear that Xbox has finally come to the realization that people buy their hardware to play games, not to be part of an ecosystem. It looks like they've finally gotten the message, as evidenced by the launch of exclusives like Starfield, Clockwork Revolution, and Fable.
Of course, it's worth noting that it's not just Microsoft or Sony that have been guilty of this. Both have been equally guilty of putting too much emphasis on their ecosystems and not enough on exclusive games. It's a lesson that all console manufacturers should take to heart - exclusive games are the key to getting people interested in buying into their products.
That's why Xbox's success is so noteworthy - they managed to beat Sony at their own game. Microsoft has owned up to the fact that they didn't have the games people wanted, but now they do. It's great to see that they're finally getting back to basics and focusing on what really matters - providing gamers with an exciting and immersive experience.
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