July 10th 2024.
When people think of Italy's Amalfi Coast, they often picture the popular town of Positano. However, there is another hidden gem in this area that deserves just as much attention – Praiano. If you're craving a taste of la dolce vita, the Amalfi Coast is the perfect destination. But let's be real, it can also be quite expensive. With its colorful buildings perched on the cliffside and breathtaking views of the Tyrrhenian Sea, Positano has become a hotspot for tourists and influencers alike. It's no surprise that it's a UNESCO heritage site and a popular holiday spot since the 18th century.
But with the rise of social media, Positano has become synonymous with influencers posing in their wide-brimmed hats and sipping on Aperol Spritzes. The area has become so trendy that officials have even made plans to reopen an old military airfield to accommodate the estimated 5 million visitors per year. While this may make it easier for people to access the area, it could also add strain to the already bustling commune of Positano and potentially increase prices even more.
For those wanting to avoid the crowds and selfie sticks, Praiano is the perfect alternative. Just a 20-minute car ride from Positano, this quiet town offers a more authentic and laid-back experience. With locals strolling the streets, delicious restaurants, and charming coves to explore, Praiano provides a peaceful escape from the tourist storm. And even off-season, the town is just as charming with its cute ceramic shops, fresh produce markets, and year-round sunsets.
So what can you do in Praiano? Take a leisurely walk down to the beach and enjoy the solitude and serenity of the little coves. Or soak in the stunning sunset from any spot along the coastline, thanks to the staggered height of the buildings. And of course, indulge in some delicious Italian cuisine – there are plenty of options in this small town. From pasta to seafood, Praiano has it all.
But don't limit yourself to just Praiano – it's also conveniently located for exploring other nearby towns such as Amalfi and Maiori. And if you don't have a rental car, don't worry – there are regular buses running along the coast.
When it comes to dining in Praiano, there are a few must-visit spots. Kasai serves up delicious homemade pasta dishes and fresh seafood, with breathtaking views of the coast. For a lighter bite, head to Miragalli for local wines and tasty cured meats and cheeses. And for a true local experience, stop by Bar del Sole and enjoy a morning espresso with the friendly residents while taking in the beautiful views of the crystal clear waters.
Getting to Praiano is currently easiest from the Naples airport, with flights from the UK taking just over 2 and a half hours. However, once the Salerno Costa d'Amalfi airport opens, travelers will be able to fly directly from London Gatwick. From Naples, it's about a 1 and a half hour car ride to Praiano, so it's recommended to book a private taxi in advance to negotiate a fixed fee. Your hotel or Airbnb host can also assist with booking.
So, if you're looking for a more authentic and peaceful experience on the Amalfi Coast, consider visiting Praiano. It's the perfect spot for exploring the whole coastline and indulging in all the beauty and deliciousness that Italy has to offer. Do you have a story to share about your travels? We'd love to hear it – get in touch by emailing us.
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