February 8th 2024.
Last summer, just before the warm weather arrived, Snoop Dogg and Master P made a big announcement. Their new joint venture, Snoop Cereal, would soon hit the shelves of major retail stores like Walmart, Target, and online retailer Amazon. The excitement was palpable as fans eagerly awaited the debut of this delicious collaboration.
Fast forward to today, and things have taken a sour turn. Snoop and Master P are taking legal action against Walmart, accusing the store of intentionally sabotaging their brand. They plan to "take a stand against the defendants for their diabolical actions," according to a report by MarketWatch.
The lawsuit, filed in Minnesota court by the duo's company Broadus Foods, alleges that Walmart and Post Consumer Brands have hindered the success of Snoop Cereal by keeping it off the sales floor and hidden away in the stockroom. "Post entered into a false arrangement to stifle Broadus Foods and prevent Snoop Cereal from being sold or produced by any competitor," the suit claims. "Broadus Foods is standing up against these defendants for their deceitful tactics."
The legal team representing Snoop and Master P is led by renowned civil rights attorney Benjamin Crump. According to Crump, this case sheds light on the challenges faced by minority-owned businesses in the marketplace. "If this is how celebrities like Snoop Dogg and Master P are treated by corporate America, imagine how lesser-known Black entrepreneurs and small-business owners are treated by powerful corporations," he stated.
The trouble began when Snoop Cereal hit the market in July 2023. Initially, customers were snatching up boxes of the cereal, along with other products in the line like Momma Snoop syrup. But then, the merchandise mysteriously started disappearing from store shelves, particularly at Walmart. Confused and disappointed customers took to social media to express their frustration. They reported that the product was not available on the sales floor and that the stores' computer systems listed it as out of stock. However, Walmart employees were reportedly finding hundreds of boxes sitting in the stockroom.
As a result, an online campaign was launched, urging shoppers to visit their local Walmart and request that the product be brought out of the stockroom by a store manager. The movement gained traction, as evidenced by the Instagram post shared by Snoop Cereal's official page.
Crump believes that this situation highlights the challenges faced by minority-owned businesses in securing fair opportunities in the marketplace. "If this is how celebrities like Snoop Dogg and Master P are treated by corporate America, just imagine how lesser-known Black entrepreneurs and small-business owners are treated by powerful corporations," he said.
However, both Walmart and Post Consumer Brands have denied these allegations, stating that the lack of visibility for Snoop Cereal is due to low sales. In a written statement, Post said that they were excited to partner with Broadus Foods and had made significant investments in the business. They also expressed disappointment that consumer demand did not meet expectations.
Walmart also released a statement, emphasizing their support for entrepreneurs and their relationships with suppliers. They cited various factors that can affect product sales, such as consumer demand, seasonality, and price.
The lawsuit also claims that Snoop Cereal was meant to be sold at an affordable price, but when it hit store shelves, it was priced at over $10 per box. This does not align with the brand's mission to provide accessible and affordable products.
In related news, a video recently went viral showing shoppers rallying around a neglected baby in a Mississippi Walmart. This incident highlights the importance of treating all customers equally and providing a fair chance for all businesses to succeed.
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