People have paid tribute to the drivers who were killed in a devastating head-on collision, with many remembering them through their contagious laughter.

Tributes are being paid to two drivers who perished in a catastrophic head-on crash in South Australia.

Emergency services were called to the Lincoln Highway in Whyalla, four hours northwest of Adelaide yesterday, where a Hilux ute and a Rav 4 had collided head-on.

Both drivers, Travis Terry, 35, from Whyalla Stuart, and Whyalla woman Kimberly Pursche, 37, died at the scene.

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Despite the force of the impact, a 27-year-old passenger in the ute survived.

Terry's sister posted an emotional tribute to her brother online, remembering his "gorgeous smile and contagious laughter."

Friends of Kimberly Pursche described her as a "ray of sunshine" who "brought so much joy into people's lives."

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The social worker and community activist worked hard to improve the lives of those around her on the Eyre Peninsula.

Of the 26 people killed on South Australia's roads this year, 19 have perished on country roads.

Police say they are doing their best to get their road safety messages across, but drivers need to take responsibility as well.

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SA Police Acting Superintendent Damien Eichner states that the deaths will be felt by the entire community.

"These numbers are more than just numbers, these are beloved people, family members, friends, children," Eichner said.

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