December 1st 2023.
This year's edition of the highly anticipated annual fashion Pirelli Calendar is making history. For the first time in its 56-year history, an African photographer, Prince Gyasi, was chosen to produce the calendar, and his involvement will bring iconic names to its pages.
Gyasi's iteration, titled "Timeless," was created in keeping with the calendar's cultural high art roots. The Ghanaian-born artist seeks to show an intersection between pieces of diversity, fashion, and alternative beauty standards.
Gyasi said, “We are not born timeless, but we become it.”
In the latest edition of the Pirelli Calendar, Gyasi has included some of the most iconic names in the entertainment industry. These include singer Teyana Taylor, Idris Elba, supermodel Naomi Campbell, and actress Angela Bassett. Each of them was assigned a section for each month, with titles such as "Altruistic," "Time Stopper," and "Man of Honor."
Gyasi was particularly excited to work with Campbell on the calendar and shared that “When you look at figures like Naomi, she’s not of my generation, but she’s still an icon. This can only happen if you’re committed to your work and belief.”
Through his vision, Gyasi sought to turn the concept of being “timeless” upside down. He seeks to use visions of black excellence and youthfulness to provide a new definition of “timeless.”
Gyasi explained, “People think it’s about how long something has been here, but to me, it’s more about quality and how it can stand the test of time and the obstacles that come this way. So, I just assembled a bunch of people that I really believe represented that word to me.” He further added, "The people who pose challenges, do not go along with what society thinks, are not influenced by age, fame or money, and develop their own talent in an authentic way. This is what it means to be timeless.”
This edition of the Pirelli Calendar is sure to make an impact with its unprecedented use of African talent and its strong message of black excellence and youthfulness. We are sure to see a new definition of timelessness with Gyasi's vision.
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