December 4th 2023.
Are you a small business owner looking to maximize your revenue online this shopping season? Investing some time and energy in search engine optimization is the key to success.
Chris Curtis, founder of Web Business Ownership LLC, an internet business strategy firm based in Newark, Delaware, focusing on small businesses, explains, “The overall concept of search engine optimization is to make your page content relevant to the search terms that people are looking for.”
It’s not too late to make some simple changes to your site to reach hordes of online shoppers. Here are three things you can do to maximize your sales.
First, think like a user. Ask yourself: “If I were looking for this, what would I type in Google?” If you’re selling cars, remember that “automotive” and “automobile” are both relevant keywords that need to be in your content. Curtis says, “Summon your most creative skills and work it out. The benefits in traffic will be worth the effort.”
Second, get listed. Post your link to your website in directories, community boards, forums, and blogs. Make sure what you’re posting is relevant to your page’s topic. Posting your link on a blog about shoes when your page is about roses won’t bring you much traffic.
Third, name it! Every page on your site should have a descriptive title. The more descriptive your title, the better your chances of being found in search engines. Your title should also reflect the content. For example, if your page is about “traveling in Philadelphia,” then the titles “Where to Go in Philadelphia” and “Travel Tips for Philadelphia” would be beneficial.
To fine-tune your approach to drawing more traffic online, use tools like Wordtracker.com to refine your keywords and build an SEO strategy; thesaurus.com to find keywords and synonyms; and wholinkstome.com to find out who’s linking to your website.
If you follow these steps, you’ll be sure to increase your online presence and maximize your revenue during this shopping season. Good luck!
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