October 31st 2024.
Poundland, the popular British store known for its £1 items, is making a big change to its range. In the past, Poundland had been the go-to store for affordable items, but in recent years, prices have gone up and customers have been left frustrated. Many have even suggested changing the store's name to "Poundsland" or "SomeThingsAreAPoundAndSomeThingsAren'tAPoundLand."
These complaints have not gone unnoticed by Poundland. In response to the public's opinions, the retailer has announced that they will be increasing the number of items priced at £1 in their stores across the country. This means that along with fresh produce, milk, bread, and eggs, hundreds of other items will now be available for just £1, bringing the total number of £1 products from 1000 to 1500.
And it's not just daily essentials that are getting a price revamp. Approximately one-third of the brand's core range will now be sold for less than the cost of a bus ride. It seems like the good old days of walking into Poundland and seeing everything priced at £1 have returned.
This change comes at a good time, as the UK's cost of living has been a hot topic, especially during the holiday season. Poundland is trying to ease the burden of festive spending with their "12 deals of Christmas" and competitive prices on must-have Christmas essentials like LED lights, gift bags, and wrapping paper.
Poundland's new commercial director, CJ Antal-Smith, recognizes the importance of everyday essentials, especially during the holiday season when budgets can be tight. The retailer's new rewards app, Poundland Perks, also offers customers the chance to earn loyalty points with each purchase of a "Powered Up" item, which can then be converted into gift vouchers to use in-store.
Poundland has been a beloved part of British shopping culture since it first opened its doors in 1990. With over 850 stores across the UK and Ireland and more than 43,000 employees, it has become a staple for affordable shopping. For the first 20 years of its existence, Poundland sold items for just £1, but as competitors entered the market, they started selling items for anywhere between 50p and £10. This led to a ruling by the Advertising Standard's Authority that they could no longer use their famous slogan, "Yes, Everything's £1!"
But despite this change, Poundland remains a go-to for affordable shopping, and with their new range of £1 items, there are plenty of bargains to be had this winter.
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