September 19th 2024.
There's exciting news for chocolate lovers - an old favourite is making a comeback! While many chocolate brands are discontinuing popular treats, Mars Wrigley is bringing back an old favourite, sort of. The confectioner, known for beloved brands like M&M's, Galaxy, Twix, and Maltesers, has announced the return of the Marathon bar after 34 years of absence from supermarket shelves.
For those who may not remember, the Marathon bar was renamed to Snickers in 1990, becoming the iconic treat we know and love today. The Snickers bar first launched in the US in 1930 and was named after a horse owned by the Mars family. It made its way to the UK in 1968, but with a different name. However, now the original Marathon bars will be available for purchase exclusively at Morrisons.
The decision to change the name from Marathon to Snickers was to align with the global brand and to avoid confusion with a similar, unrelated product in the US. However, there are still some who fondly remember the Marathon bar and are thrilled about its return. On social media, fans have been expressing their excitement and reminiscing about their love for the original Marathon bar.
But the comeback of the Marathon bar isn't the only exciting news from Mars Wrigley. The company has also teased the return of other popular treats that have been missing from the chocolate aisle, such as White Maltesers, which were discontinued 10 years ago. Fans have been begging for their return, and Mars Wrigley has hinted at the possibility of bringing back more old favourites in the near future.
It's clear that the company is always listening to its fans and constantly innovating its range of chocolate and fruity treats. While White Maltesers may not be back on shelves yet, there are still plenty of delicious alternatives to enjoy, such as M&M's and original Maltesers. But for those who are eagerly waiting for the return of their beloved chocolate treat, Mars Wrigley has assured them to "watch this space" for some epic comebacks.
It's not clear exactly what other treats Mars Wrigley has in store, but one thing is for sure - the chocolate giant knows the enduring love for old favourites and is dedicated to bringing back the nostalgia for its loyal fans. So keep an eye out for the limited-edition packaging of Marathon bars at Morrisons and stay tuned for more exciting comebacks from Mars Wrigley. As they say, watch this space!
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