April 3rd 2024.
Heinz, the beloved ketchup brand, has once again surprised its fans with a new addition to their unique ketchup flavors. While they have experimented with curry, pickle, jalapeno, and chili flavors in the past, their latest release has caused quite a stir. The brand's new Smokey Bacon flavored ketchup was recently announced on Instagram by UK Newest Foods, and reactions from shoppers have been mixed.
Some users like Sarah exclaimed, "Oh, my days!" while Trevor hoped for a taste similar to his favorite childhood bacon-flavored crisps, Frazzles. Mike, on the other hand, found the flavor to be unusual but predicted that it will be surprisingly delicious. However, not everyone was convinced. Omar commented, "Disgusting," which was echoed by Lily May who simply said, "Looks rank."
For those who are curious to try the Smokey Bacon Ketchup, it is currently available at Iceland and The Food Warehouse for £2.50 for a 460-gram bottle. It will also be sold at Sainsbury's nationwide starting April 10 for £3.39. The Head of Heinz communications and brand building, Thiago Rapp, shared his excitement for the new flavor, saying, "Following the success of our Pickle Flavour Tomato Ketchup last year, we know what we're doing when it comes to launching delicious new twists to your favorite Heinz Tomato Ketchup - and this one is nothing short of sizzlingly-delicious!"
But this isn't the first time Heinz has caused conflicting opinions among shoppers with their products. Last year, they introduced a ketchup flavored pasta sauce, much to the dismay of Italians. However, a survey found that while more than half of UK consumers find it blasphemous to put ketchup on pasta, 24% have no qualms about it.
Heinz's ventures director, Caio Fontenele, acknowledged the mixed reactions but also noted the love for the combination on social media. He said, "Whether ketchup was originally intended to go on pasta or not, we couldn't help but listen to the love our fans share on social media for the combination. So, we've brought together our Heinz Pasta Sauce and Heinz Tomato Ketchup to give you the pasta sauce we've all been dreaming of. While some might say it's ridiculously wrong, we think it's simply, ridiculously good."
In addition to their classic Tomato Ketchup, Heinz has also released other unique flavors in the past, such as Sweet Ketchili (a mix of ketchup and chili sauce), Mayochup (a blend of mayonnaise and ketchup), and even a version sweetened only with honey. They have also experimented with ranch, vegetables, jalapeno, chipotle, sriracha, and habanero flavors. The full list of Heinz ketchup flavors, both past and present, can be found on their website.
Do you have a story about trying one of Heinz's wacky ketchup flavors? Share it with us by emailing email. We would love to hear your experience!
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