September 6th 2023.
Desmond Attmore and Brian “Bwrightous” Wright are the founders of Six Degrees Marketing, an Atlanta-based agency that has become a go-to for global talent and brands. These college buddies turned business partners have found success in marketing through their genuine connection with HBCU culture, as both Morehouse College graduates.
Since launching their Black-owned creative agency a year before the start of the pandemic, Attore and Wright have brought notable campaigns to ATL that used to only take place in larger markets like Los Angeles and New York City. Their foundation is built off their HBCU experience and their ability to authentically engage and resonate with multicultural Gen Z and millennial audiences.
"There are a lot of people within our direct HBCU community that we’ve grown up with who have also grown within their respective careers," Wright tells BLACK ENTERPRISE. "These authentic relationships have translated into so many wins for Six Degrees and we couldn’t have done it without our HBCU network.”
In four years of operating, Six Degrees has won key accounts with the likes of HBO, Amazon, SoundCloud, Sprite, BET, Nike, NFL, Pandora, Uninterrupted, Instagram, Footlocker, and more. They kicked off 2023 leading the “Origins” campaign for NFL Consumer Products that highlighted LatinX fashion designers with a capsule campaign for this year’s Super Bowl. They also became the experiential agency behind Lebron James’ tequila Lobos.
The duo closed out 2022 producing HBCU Homecoming with Drake and Pandora where they surprised over 6,000 fans at the Forbes arena at Morehouse College with performances from 21 Savage, Lil Yachty, Rae Sremmurd, Trinidad James, Rubi Rose, and more. With more major brands looking for organic ways to connect with the young Black community, that’s where Six Degrees has been able to thrive.
"Authentic storytelling is key to effectively reaching the Black community," Attmore says. "In a time where social justice issues have been heightened over the past few years, people of color and other underrepresented communities see right through poorly executed campaigns.”
The success of Six Degrees can be attributed to the work they created while in college working under Mike WILL Made It’s “Ear Drummer” label. Attmore and Wright were helping to develop artists like Rae Sremmurd and handling the label’s marketing and promotion, which started “a ripple effect” on building their strong network of celebrities, influencers, and former college friends turned power players within the entertainment industry.
"We’ve grown up with our network of friends who are now decision-makers at major companies," Wright explained. "The key is creating a strong network of contacts throughout your career especially when you start out because eventually, you will be able to make opportunities blossom as you navigate and grow throughout your journey.”
After massive growth in a few short years, Six Degrees is finally working to open its first official headquarters in the heart of ATL with a new office space of 4,500 sq. They are a testament to the power of community and building your network in the classroom.
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