October 2nd 2023.
Rihanna's Fenty Beauty is making history with its latest launch in Target stores. On October 1, a unique collection of Fenty Beauty products was made available at Ulta Beauty at Target, including some of the brand’s best-selling and must-have items. The collection is aptly titled Fenty Snackz and is sure to excite beauty lovers everywhere.
Rihanna expressed her enthusiasm for the launch, saying, “The goal has always been to bring Fenty Beauty to as many people as possible. I’m excited to introduce the Fenty Snackz and give Ulta Beauty at Target guests a new way to experience our brand.”
Customers can take home their favorite products like the Hella Thicc Volumizing Mascara and Invisimatte Instant Setting + Blotting Powder in full size, or opt to try out some of the brand’s marquee items in mini size first. Fenty joins other celebrity brands such as PATTERN by Tracee Ellis Ross and Ariana Grande perfume in Ulta’s partnership with Target.
Jill Sando, Executive Vice President and Chief Merchandising Officer for Target, commented on the launch. “For two years, Ulta Beauty at Target has offered the makeup, skincare, and hair care brands our guests love, and we are thrilled to add the beloved Fenty Beauty brand. Our curated assortment – including Fenty’s best-selling products, as well as new mini sizes and sets – will spark discovery and deliver affordable joy to our guests.”
Target has been a leader in providing Black-owned brands with the exposure and shelf space they need for sustained growth in the marketplace. In 2021, the company pledged to spend $2 billion with Black-owned businesses by 2025. Target’s shelves now feature over 100 Black-owned brands across multiple categories, and in 2022 the company reported a 65% increase in Black-owned beauty brands.
Fenty Beauty’s launch in Target stores is a step in the right direction and a great opportunity for customers to experience the brand's best-selling products. It is clear that Target is creating a space for Black-owned businesses and brands to showcase and grow their products.
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