October 2nd 2024.
The owner of a popular cookie company, beloved by many celebrities, has expressed interest in expanding their business to Australia. This comes after a pop-up shop in North Bondi caused disappointment among fans. Sawyer Hemsley, one of the co-founders of the well-known brand Crumbl Cookie, has addressed the backlash surrounding the unaffiliated pop-up shop that appeared over the weekend. The shop was promoted on social media and was run by individuals who had apparently brought hundreds of cookies from Hawaii to sell at a significantly higher price.
In response to the situation, Hemsley took to social media to clarify that the pop-up shop was not affiliated with Crumbl Cookie. They also hinted at a possible visit to Australia in the near future. This news comes after fans were ecstatic when they heard rumors of the cookie company making its way to Sydney, with even model Kylie Jenner being a fan. Videos on TikTok had been teasing the arrival of Crumbl Cookies in Australia, causing fans to line up and pay inflated prices for the cookies. However, all of the posts have now been deleted except for a statement from the account clarifying that they never claimed to be an official shop and were simply attempting to import the cookies to Australia.
The situation has caused quite a stir, with lawyer Sam Macedone stating that the actions of the individuals behind the pop-up shop were "ridiculous" and could potentially lead to legal action from the company. In fact, it has been revealed that the individuals behind the sale also run a lolly import business. 9News has reached out to the company for further information.
Adding to the confusion, another TikTok account claims that Crumbl Cookies will be arriving in Australia in late 2025, over a year away. The account, which has a significant following, has made several posts about plans to open shops in various cities across Australia. However, the account has been noted for its poor grammar and spelling mistakes and links to a dead website.
In response to the situation, state watchdogs have reminded businesses that they are allowed to set their own prices for goods. However, there are laws in place to protect consumers from false or misleading claims. The Australian Consumer Law prohibits businesses from engaging in actions that may deceive consumers. If a consumer feels that a business has not met its obligations, they are encouraged to contact the business directly. If the issue remains unresolved, they can make a complaint to NSW Fair Trading. 9News has also reached out to Crumbl Cookies in the US for a statement on the situation.
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