July 16th 2024.
Cher, the iconic pop star, has recently joined forces with UKTV for a rather unusual but absolutely brilliant advertisement. And let's be honest, no one saw this coming in 2024 - a duet between Cher and Barry from EastEnders on "I Got You Babe". But that's exactly what we get to witness in this new commercial, as Cher wholeheartedly throws herself into the fun.
The advertisement begins with a couple of executives pitching the idea to the 78-year-old singer, introducing her to UKTV's new streaming service, U, and asking for her help in spreading the word. Cher, being the enthusiastic and creative person she is, interrupts them and exclaims "Stop, I can see it now!" And boy, does she deliver.
We are taken on a wild ride as Cher sings karaoke with Barry at the Queen Vic, presents a U-shaped cake to the judges of MasterChef Australia, and even hitchhikes with the Sons of Anarchy. And let's not forget the surprise encounter with Orlando Bloom on top of a rock, promoting his new series "Orlando Bloom: To The Edge", which is set to premiere in the UK soon.
But that's not all, Cher also joins Chris Kamara and Jeff Stelling for a drive on "World's Most Dangerous Roads" and makes appearances on "Secrets of The Underground" and "Annika". And in a truly unexpected crossover, we see her with comedian Jimmy Carr, promoting his show "Battle in the Box".
Scott Russell, the creative director at UKTV, couldn't be happier with the outcome of the ad. He explains that they wanted to create something ambitious to launch U, showcasing the variety of quality programming and standing out in a competitive market. And who better to do that than the one and only Cher, who even sings a brand new version of her iconic hit "I Got You Babe" for the partnership.
The ad can be seen on all of UKTV's social and linear channels, including U&Dave, U&DRAMA, U&YESTERDAY, and U&W. And to further promote U, it is also being backed by UKTV's biggest media spend ever, with advertisements running on ITV, Channel 4, and Sky, as well as on popular platforms like YouTube, Facebook, and TikTok.
If you're interested in checking out U and all the amazing content it has to offer, you can find out how to stream it on UKTV's website. And if you have a celebrity story, video, or pictures, don't hesitate to reach out to the entertainment team at The Agency by emailing them, calling their number, or visiting their website. They would love to hear from you!
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