October 29th 2024.
Famous chef Nigella Lawson has been making headlines recently as the new face of Greggs' festive range. However, despite her partnership with the popular bakery, it seems that Nigella is not a fan of one of their most famous items – the sausage roll.
As a British staple, the sausage roll has long been a beloved snack among citizens of the UK. But for Nigella, the flaky pastry treat just doesn't hit the spot. Despite appearing in the new Christmas ad for Greggs, the 64-year-old chef has made it clear that she will not be promoting their iconic sausage rolls.
According to a source, Nigella's aversion to the pastry may be the reason why she won't be featuring it in her campaign with Greggs. However, that hasn't stopped the bakery from being thrilled to have her on board. Instead, Nigella will be highlighting other festive items such as the Christmas lunch baguette, festive flatbread, and a special chocolate doughnut.
Nigella's influence in the culinary world is undeniable, and she has even garnered her own phenomenon known as the "Nigella effect." Her impact on food trends and sales has been well-documented over the years. In fact, in 2006, after she mentioned on a TV show that goose fat was the essential ingredient for a perfect Christmas roast, sales of the product doubled at Waitrose and Tesco.
Similarly, in 2008, Nigella's endorsement of semolina as the go-to ingredient for roast potatoes led to a significant increase in sales. It's safe to say that her recommendations hold a lot of weight in the food industry.
But despite her influence and partnership with Greggs, it seems that Nigella's love for other items on their menu may have overshadowed her dislike for the sausage roll. And while we may not see her promoting it anytime soon, we can still enjoy her festive picks from the bakery this holiday season.
If you have a celebrity story, video, or pictures, be sure to contact the entertainment team at The Agency. They can be reached via email, phone, or by visiting their Submit Stuff page. They're always on the lookout for exciting stories, so don't hesitate to get in touch!
[This article has been trending online recently and has been generated with AI. Your feed is customized.]
[Generative AI is experimental.]
