November 12th 2023.
More and more couples are turning to wedding content creators to capture the special moments of their big day. Gemma Mullin, 31, from Essex is one such wedding content creator. She describes herself as the "bride's personal paparazzi," and works to create behind-the-scenes content for social media platforms like Instagram and TikTok.
Gemma explains that her job is not about formal photos, but instead creating fun videos and candid content that can be shared within hours of the wedding. From champagne towers to live illustrators and day-after pool parties, TikTok has revolutionized how couples celebrate their special day.
Gemma began her wedding content creator business, The Wedit, when her sister got engaged. She saw this as an opportunity to make her new motherhood work around her schedule and all she needed was her phone. She offers different packages, the "Basic AF" package includes four hours of coverage and two edited reels or TikToks, while her top of the line "All Out Influencer" package includes 10 hours of coverage and five edited reels or TikToks.
Gemma's most requested project is for bridal transition videos. This involves capturing the bridal party in their pjs and then with some camera trickery cutting to them in their gowns looking fabulous. Her aim is to capture the fun and unique moments of the wedding day, that can be shared with friends and family almost as it happens, rather than waiting for professional photos and videos to arrive.
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