November 16th 2024.
As the winter season approaches and the cold weather sets in, many of us could use a bit of warmth and comfort. A hot bowl of soup and some warm bread can go a long way in keeping us cozy and energized. That's why Asda is once again launching their £1 'winter warmer' cafe meal deal to support those over 60 who may need some extra care during the colder months.
It's no secret that the holiday season can be a lonely time for many, especially the elderly. Last Christmas, it was reported that almost one in five elderly people did not speak to anyone for two and a half weeks during the festive period. In an effort to combat this loneliness, Asda is aiming to transform their in-store cafes into 'Chatty Cafes' where senior citizens can not only enjoy a warm meal, but also make new friends and socialize.
This initiative is not a temporary one, as the offer will continue until the end of 2024. Asda is also taking additional steps to tackle loneliness among the elderly by having their employees wear 'Happy to Chat' badges and checking in on older customers during their in-store visits or home shopping deliveries. The supermarket is also dedicating £600k of Asda Foundation grants to support activities in local communities and fund Christmas celebrations for elderly groups.
The news of the Winter Warmer deal and Chatty Cafes returning was announced on Asda's Instagram page, receiving positive feedback from followers. Many expressed their excitement and appreciation for this initiative, with some calling it a 'beautiful' and 'heartwarming' idea. Asda's Chief Customer Officer, David Hills, also shared his thoughts on the importance of this initiative during the holiday season and encouraged others to reach out to their local Asda store for more information on how to get involved.
In addition to Asda's efforts, Morrisons is also doing their part to support the community by launching 'Meet up Mondays' in their cafes. Parents and carers who are members of the Baby Club can enjoy a free cake with the purchase of any hot drink at weekly meetups in Morrisons Cafes nationwide. This offer is available on a variety of refillable hot drinks with prices starting at just £1.85.
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