March 20th 2024.
As the highly anticipated March Madness tournament kicks off, college basketball star Angel Reese is using her platform to bring attention to the racial wealth gap. In partnership with Goldman Sachs' One Million Black Women initiative, Reese has released a powerful new commercial that sheds light on the issue. Despite her numerous endorsement deals, Reese is determined to use her influence to raise awareness and spark change.
In the commercial, Reese reflects on her upbringing and the strong influence of her mother, Angel Webb Reese, who was also a college basketball player. She credits her mother for instilling in her the drive, confidence, and jump shot that have made her a successful athlete. However, Reese also acknowledges the harsh reality of the racial wealth gap and how it limits what Black mothers can leave for their children. She states, "The racial wealth gap impacts Black women's ability to leave a legacy behind," highlighting the disproportionate challenges faced by Black women in building generational wealth.
As a young and influential athlete, Reese calls on her viewers to take action and urge Congress to address the issue. She boldly states, "Congress, the ball is in your court," emphasizing the urgency and importance of this issue. Reese's partnership with One Million Black Women, an investment initiative by Goldman Sachs, aims to address the systemic biases that hinder Black women's ability to thrive financially. This powerful collaboration hopes to bring attention to the growing problem of pay and wealth gaps for Black women.
The commercial, which has been shared on Reese's Instagram account with over 2.7 million followers, will air on ESPN and Connected TV during the Elite Eight and Final Four games of the NCAA Tournament. Reese expresses her gratitude towards her mother, who joined her in this campaign, and urges others to join in the fight for financial equality. She writes, "We're asking Congress to do their part - it's time to advance the ball," highlighting the need for collective action to bring about real change.
Reese's powerful message and partnership with One Million Black Women have already gained widespread attention, with many praising her for using her platform to bring awareness to such an important issue. As the commercial airs during the highly-watched NCAA Tournament, Reese's impactful words are sure to resonate with viewers and inspire further action towards closing the racial wealth gap.
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