December 27th 2023.
Amazon Prime Video subscribers have been given the date that ads will start to appear on the platform. In the US, this will be January 29, while in the UK, it will be February 5. Although Amazon has not contacted all UK subscribers directly about the change, a message on Amazon.co.uk updates users about the platform’s major change.
The statement says that ads will be used to allow Amazon to continue investing in compelling content, while also noting that there will be 'meaningfully fewer ads' than on linear TV and other streaming TV providers.
Subscribers do have the option to avoid adverts entirely by paying an extra £2.99 a month for Prime Video Ad Free. Prime Video is included in Amazon’s Prime membership, which costs £8.99 a month or £95 annually, although there is no option for a Prime Video-only subscription.
However, users who pay for the ad-free service will still be shown adverts during live events, including Premier League matches, and on Amazon Freevee. Additionally, viewers in Ireland, the Channel Islands and Isle of Man will not see adverts in their content – for now.
Amazon is introducing ads to customers in the UK, US, Germany and Canada first, with France, Spain, Italy, Mexico and Australia following later in 2024. Amazon Studios has had success in recent years, with hits such as The Marvelous Mrs Maisel and The Lord of the Rings: The Rings of Power.
Overall, Amazon Prime Video subscribers will see a big change come the new year, with adverts being introduced on January 29 in the US and February 5 in the UK. Subscribers can pay an extra fee to avoid adverts entirely, but they will still be shown adverts during live events. Amazon is introducing ads to customers in the UK, US, Germany and Canada first, with other countries following later in 2024.
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