July 4th 2024.
In 2004, something incredible happened in the world of pop culture that changed everything. Three of the biggest pop stars of the time, Britney Spears, Beyoncé, and Pink, joined forces for an epic advertisement that took the world by storm.
It was a year that will always be remembered for its cultural significance. From the release of the beloved sequel Shrek 2, to the launch of a little website called Facebook by Harvard student Mark Zuckerberg, and the emotional end of the iconic sitcom Friends, 2004 was a year to remember.
But perhaps one of the most unforgettable moments of that year was when music royalty descended upon London's Trafalgar Square for a multi-million dollar Pepsi commercial. The ad featured the three divas, Beyoncé, Britney, and Pink, dressed as gladiators ready to battle it out in the Colosseum. But instead of fighting, they surprised the crowds with a powerful cover of Queen's "We Will Rock You," with each of them taking turns in the spotlight. It was truly a dream come true for fans and a moment that will go down in history.
It's hard to imagine a trio of pop stars today having the same level of cultural influence and widespread appeal as those three did in 2004. While there are certainly many talented artists on the scene now, such as Sabrina Carpenter, Olivia Rodrigo, Billie Eilish, and SZA, there's no one quite like Britney, Beyoncé, and Pink. And certainly, no one is losing sleep over a new commercial, especially not one that is still being talked about and praised after 20 years.
With the highly anticipated release of Gladiator II and its star-studded cast, including Paul Mescal and Pedro Pascal, now is the perfect time to look back and remember those OG gladiators who stole the nation's heart.
But how did Pepsi manage to pull off such an iconic commercial? Well, it all started with Queen icons Brian May and Roger Taylor. In 2003, they created a new version of their hit song "We Will Rock You" specifically for Britney, Beyoncé, and Pink. And when Pepsi got wind of this, they knew they had to have it.
According to the ad's director, Tarsem Singh, the original version was too long, so he had to work his magic and edit it down to just three minutes. And with the help of some impressive CGI, they were able to recreate the ancient Rome landmark for the set, which also happened to be used in the Oscar-winning film Gladiator.
Each of the singers got their own solo in the ad, which made for an incredible three-minute musical extravaganza. And while filming, they even had real-life spectators, including Brian and Roger themselves.
But it wasn't all smooth sailing. With only two takes and 11 minutes of perfect lighting, tensions were high on set. In fact, Britney had to hold off going to the bathroom to make sure they got the perfect shot. But in the end, it all came together beautifully.
And as for the dynamic between the pop stars, it seems they all got along famously. P!nk even gushed about Beyoncé, saying she was the prettiest person she had ever stood in front of. And despite any rumors of tension, P!nk made it clear that she and Britney were like sisters, always looking out for each other.
Now, two decades later, the Pepsi commercial remains a firm favorite in the cultural landscape. Fans still fondly reminisce on its brilliance and praise the vocal talent of Britney, Beyoncé, and Pink. It's a moment that continues to be referenced and celebrated, solidifying its place in pop culture history.
So, while we may never see another commercial quite like this one, we can always look back on it and appreciate the magic that was created when these three incredible artists came together.
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