November 28th 2024.
The famous UFC fighter Conor McGregor has recently found himself in hot water, as his "Notorious Buck" energy drink and other products face scrutiny due to his legal troubles. McGregor, known as "The Notorious," had launched his energy drink in October, as part of a partnership with sports nutrition company Bucked Up. However, in light of the recent verdict in a civil court case against McGregor, Bucked Up is now "evaluating their next steps" in line with their company values.
Bucked Up, a company with a worldwide reach through retailers like Walmart and Amazon, is not the only business to re-evaluate their association with McGregor. Tesco and Ocado have discontinued sales of his "Proper No Twelve Irish Whiskey," and JD Wetherspoon has removed his "Forged Irish Stout" from all of their pubs in the Republic of Ireland. Additionally, leading Irish retailer Musgrave has also announced that they will no longer stock McGregor's products in their SuperValu, Centra, Daybreak, and Mace stores. It is believed that other retailers, such as Costcutter and Carry Out, will also follow suit.
The legal matters involving McGregor, who was accused of raping a woman in a hotel penthouse, have also resulted in consequences for his presence in the media. Video game developer and publisher IO Interactive has announced that all content related to McGregor will be removed from their games, including his role as an optional character in the most recent Hitman game.
McGregor's energy drink launch page has been taken down from Bucked Up's website, and promotional images on the site no longer feature the can bearing his image. However, it is still possible to order a 12-pack of his orange-flavoured energy drink.
In court, the woman who accused McGregor, Nikita Hand, bravely shared her story of how he pinned her to a bed and raped her in a Dublin hotel in 2018. McGregor, on the other hand, insisted that the encounter was consensual and that she never said no or stopped. The jury ultimately found in favour of Ms Hand, awarding her damages of over 248,000 euros.
McGregor has announced his intention to appeal the decision, and his fiancée Dee Devlin has defended him on social media while also attacking Ms Hand. Women's Aid Ireland has commended Ms Hand's determination and bravery in seeking justice and hopes that the verdict will bring her a sense of vindication and aid in her healing process.
Metro has reached out to McGregor's representatives for comment, but so far, there has been no response.
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