Wallace Peeples has been selected as the new Chief Marketing Officer for REFORM Alliance.

The REFORM Alliance recently made an exciting announcement through a press release shared with BLACK ENTERPRISE. As per the release, the organization has appointed Wallace Peeples, also known as Wallo267, as their new Chief Marketing Officer. With this new role, Peeples will be responsible for developing long-term marketing strategies, brand innovation, and activation. Peeples, who has personal experience with the parole and probation systems, believes that this background will greatly aid him in his new position.

Expressing his gratitude and enthusiasm, Peeples stated, "I am honored to take on this role at REFORM and contribute to uplifting system-impacted communities through new resources and programs. My first-hand experience with the parole and probation system, I believe, will be instrumental in furthering REFORM's mission." The press release further mentions that Peeples, who is also a co-host of the popular Million Dollaz Worth of Game podcast, will play a crucial role in revamping the organization's upcoming marketing campaigns.

It is noteworthy that Peeples' direct experience with the criminal justice system, having served 20 years in prison, will inform these campaigns. As highlighted in the press release, Peeples is currently on parole until 2048 due to his interactions with the justice system. This gives him a unique insight into the challenges faced by individuals who have been negatively impacted by the system. He understands the importance of not letting their stories go unheard or forgotten by the general public.

REFORM Alliance CEO Robert Rooks expressed his excitement about Peeples' appointment, saying, "We are thrilled to have Wallo267 join REFORM as our new Chief Marketing Officer. Wallo267 is a son of Philadelphia, the city where REFORM Alliance originated. Through his personal experiences, he has developed a life philosophy based on accountability, second chances, and never giving up. Today, he spreads this message of hope to his millions of social media followers. He has always stayed connected to his roots and has used his platform and influence to bring attention to those who are often ignored by the world. I am grateful for his unique skills and his commitment to reaching a broader audience and supporting our efforts to transform probation and parole."

Peeples has had a long-standing relationship with Meek Mill, one of the board members of the REFORM Alliance. He stood by Meek on the day he was sentenced, which sparked the #FreeMeek movement on social media and played a pivotal role in the birth of the REFORM Alliance. In just five years, the organization has successfully pushed for 18 pieces of legislation across 11 states, and has helped 800,000 individuals exit the justice system and find stability and employment on the other side.

In other news, a recent report has revealed a significant decline in the Black prison population. This positive trend is a testament to the impactful work being done by organizations like the REFORM Alliance.

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