July 18th 2024.
It seems that customers are feeling quite upset after hearing the recent announcement from Club Pret. If you are a member of this exclusive club, you may want to take a seat before reading this news. The popular high street coffee chain is making some changes to its subscription service, and sadly, it means saying goodbye to free drinks and discounted food.
As of September 2024, Pret will be scrapping the £30 a month fee that currently gives members up to five hot or iced drinks per day and a 20% discount on food. Instead, the new subscription will cost only £10 a month, but it will only offer a 50% discount on five drinks per day. This change will begin in September 2024, but existing customers and new members will only have to pay £5 a month for the first few months. After that, the full £10 fee will be in effect as of March 31, 2025.
Unfortunately, this means that Club Pret members will no longer be able to enjoy five free coffees each day. However, there is a small silver lining in all of this. Starting July 18, 2024, the chain will be reducing the prices of some popular items. For example, their signature Arabica Filter Coffee will now be available for only 99p, and the classic All Butter croissant will be reduced to £1.99 instead of the usual £2.30.
Club Pret was launched in 2020, and it was described as an "offer that seemed almost too good to be true" by Pret UK and Ireland's managing director, Clare Clough. In a message to customers explaining the reason for the changes, she said, "It's been almost four years since we introduced our coffee subscription during the height of the pandemic, and I'm proud of the role Club Pret has played for us and our customers." However, with over a quarter of a billion coffees served, it's time to rethink how it works.
Therefore, the current subscription benefits will end in September and be replaced by a new and simpler offer. This means that subscribers will only receive 50% off up to five barista-made drinks each day for a reduced monthly fee of £10, with existing and new subscribers only paying £5 until March 31, 2025. The 20% discount on food and dual pricing across food products will also be removed, as it was something the chain was never truly comfortable with.
While this is a significant change, Pret wants to focus on providing better value for all of its customers, not just Club Pret members. By making these changes, they are showing their commitment to offering better value, quality, and service to everyone who walks through their doors. "We are extremely grateful for the ongoing loyalty of all of our customers, and we hope to see you in our shops very soon," said Clough.
Unfortunately, this statement has not been enough to appease all Pret customers. Many have taken to social media to express their disappointment and vow to cancel their memberships. Some have even shared their plans to sign up for LEON's Roast Rewards subscription, which costs £25 a month and includes five barista-made drinks and a 20% discount on their breakfast and all-day food menu. However, unlike Club Pret, this reward can be redeemed through their app or web ordering, but not self-serve kiosks.
It seems that some customers believe this new membership offer is not worth the money, with one journalist tweeting, "It's not great value; it's a price increase!" Others have shared their frustration, with one person saying, "Changing your subscription to £10 a month and no food discount when your prices are already ridiculous! Shame on you." Despite the backlash, Pret remains committed to providing the best value and experience for all of their customers.
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