July 18th 2024.
As the new football season approaches, Arsenal has decided to shake things up by abandoning their traditional away kit colors. This is not the first time the club has made such a bold move, as they did the same last year with their fluorescent kit, which quickly became a fan favorite due to the team's impressive away record. This year, the Gunners have opted for a daring new color combination, featuring black, green, red, and white.
In an official statement on the club's website, Arsenal announced their collaboration with adidas and British African heritage brand Labrum London for their new 2024/25 away kit. The statement read, "Introducing our new 2024/25 away kit, in collaboration with adidas and Labrum London. We are proud to celebrate our connection with our African supporters and draw inspiration from the continent's rich design traditions."
The new kit, which will be worn by both the men and women's teams during pre-season, prominently features the traditional pan-African colors of black, red, and green, with a striking white zig-zag graphic designed by Labrum London's founder, Foday Dumbuya. According to the statement, these colors and design elements represent the club's past and present connection to the African diaspora in London and beyond, showcasing the diverse cultural heritage within the team and their fan base.
Speaking about the collaboration, Foday Dumbuya shared his personal connection to the club and their African players, saying, "As a second-generation immigrant growing up in London, I was inspired by the incredible Arsenal players with African heritage. They were not only amazing on the field but also represented the wider community that I identify with." He also expressed his pride in working with the club on this design, given their strong connection to the African community.
This news has been met with excitement and anticipation from Arsenal fans, who are eager to see their team don the new away kit on the field. With the new season just around the corner, all eyes will be on the Gunners as they continue to make bold moves on and off the pitch. As always, stay tuned for more Arsenal news, exclusives, and analysis. And remember to sign up for our newsletter to stay updated on all the latest from the club. Your privacy is important to us, and we are committed to protecting it with our Privacy Policy, which is in accordance with the Google Privacy Policy and Terms of Service.
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