May 22nd 2024.
Uncle Nearest, a well-known spirits brand, has recently announced its acquisition of Square One Organic Spirits. This news comes as One Organic company celebrates its 20th anniversary, marking two decades since its launch as America's Original All-Organic Spirits Company. Uncle Nearest's latest move follows last year's acquisition of Domaine Saint Martin, a company with over 350 years of history. This acquisition solidified Uncle Nearest's position as the largest owner of Grande Champagne vineyards in the city.
Adding to their impressive portfolio, Uncle Nearest has now brought vodka under their umbrella with the acquisition of Square One. Square One holds the distinction of being the first company dedicated to producing exclusively USDA-certified organic spirits, and it was also the first to introduce an organic rye vodka brand in 2004.
Fawn Weaver, the founder and CEO of Uncle Nearest, shared her vision for the brand in 2020. She expressed her desire for Uncle Nearest to become more than just a brand but to establish itself as the first spirits conglomerate in America founded by a woman or person of color. This was met with skepticism by many, considering the brand was only three years old at the time. However, with the recent acquisition, Uncle Nearest has taken a significant step towards realizing this vision.
Under Uncle Nearest's ownership, Square One will continue its commitment to farm-to-glass production while also introducing a new line of organic and gluten-free options. This will appeal to a wider audience and further establish Square One as a leader in the organic spirits market. Founder and CEO Allison Evanow will remain in a leadership role to ensure the brand stays true to its founding principles, while The Formulation Group will oversee the rebranding of the product.
Allison Evanow shared her thoughts on the acquisition, stating that while they have enjoyed being an independent brand, the demands of managing all sales personally have highlighted the need for stronger backing. She believes that Uncle Nearest will not only preserve Square One's independent spirit and commitment to quality but also provide the sales and distribution capabilities needed to reach their full potential.
As Square One celebrates its 20th anniversary, the company can also celebrate its lifetime sales of over $22 million, with nearly 200,000 cases sold. This achievement is a testament to the brand's success and showcases its potential for further growth and success under Uncle Nearest's ownership.
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