November 29th 2023.
Brett and Eddie are revolutionizing the world of classical music. Armed only with a violin and a sense of humor, they have become Instagram influencers. It's not a traditional path to becoming an influencer, as the harsh reality is that the beauty, health, fitness, and fashion influencers often take precedence.
Nevertheless, they have nearly 1 million followers on Instagram, 4.24 million YouTube subscribers and 1.48 billion YouTube views. To get to this level of success, they had to give up their day job playing violin in an orchestra.
At a violin competition, Eddy didn't make the final because one judge said that he didn't look at the accompanying pianist enough. His parents thought that this event was a failure, but for Eddy, it was an opportunity. He decided to take a risk and resign from his safe career at the state Symphony orchestra and set up a video studio at home with his friend Brett.
They started creating online videos that they shared on social media, and their parents thought they were crazy. But following their own path paid off, and now they are on a 10 state tour in the USA.
In order to become an influencer, you need to identify your niche, optimize your profile, and produce high-quality and engaging content. Brett and Eddie have the passion and expertise for classical music. They also have their own creative twist, which adds the special x-factor. It's not enough to just be famous for the sake of being famous, you need to have a specific area that you are passionate about and willing to invest your time and effort in.
Content needs to be entertaining, informative, and inspiring, and it also needs to be engaging. Written content was popular at the start of the social media revolution, as the slow speed of the internet made it difficult to upload images and videos. Now, engaging visuals are becoming more important than ever.
It's clear that Brett and Eddie have found the perfect recipe for success. By using their own unique style, they have become successful influencers, and are showing the world that it is possible to make a career out of the violin.
Brett and Eddie have made an extraordinary journey from traditional violin players to Instagram influencers. They have a near 1 million following on Instagram, 4.24 million subscribers on YouTube, and 1.48 billion views. To make this journey, they had to give up their day job playing in an orchestra and instead set up a video studio at home with their friend Brett.
This was a brave decision, and one that their parents initially thought was 'mad'. However, it was this "aha" moment that took them from safety and security to influencer success. It was a risk, but one that has certainly paid off - they are now touring 10 states in the USA.
Brett and Eddy's success has highlighted the importance of creating one's own path. Classical music is bound by centuries of tradition, but Brett and Eddy have added their own twist - humour and their own personalities. This is a key principle for anyone wanting to create a successful influencer career - to find a way to get their art and creativity out into the world.
The key steps to becoming an Instagram influencer are not prescriptive, but there are some key principles to keep in mind. Firstly, it's important to identify a specific area that you are passionate about and have expertise in. Secondly, it's important to create an engaging profile and bio. Lastly, producing high-quality and engaging content is essential. Content should be entertaining, informative and inspiring. In the beginning, written content was popular due to the slow speed of the internet, but now images and videos are the main focus.
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