February 13th 2024.
A TikTok user recently made a claim that the popular skincare brand Cetaphil may have taken inspiration from her own content for their Super Bowl commercial. The commercial itself features a father and daughter bonding over football, with nods to Taylor Swift's recent appearances at NFL games, which bears a striking resemblance to the viral video posted by user Sharon Mbabazi in September 2023. In her original video, Mbabazi shares a heartfelt moment with her stepfather as they discuss Taylor Swift's impact on the world of football. The singer has been known to attend games since she started dating Travis Kelce, tight end for the Kansas City Chiefs.
The controversy began when Cetaphil released their commercial with a similar plotline, in which a father repeatedly tries to connect with his daughter through football, eventually succeeding when they bond over Taylor Swift. Mbabazi took to TikTok again to share her thoughts on the apparent copycat situation. In the video, she expresses her disappointment and frustration, while her stepfather speaks up to defend their original idea.
He acknowledges that the message in Cetaphil's commercial is a beautiful one, but it is also their own personal story. He calls out the brand for using their content without giving Mbabazi proper credit for her creation. He urges viewers to call out the brand and also asks for support from Taylor Swift and Travis Kelce, who are both mentioned in the commercial.
While it is unclear if Cetaphil did indeed take the idea from Mbabazi's video, the similarities are hard to ignore. Both feature a father attempting to bond with his daughter through skincare and Taylor Swift, and both also include a mixed-race family, just like Mbabazi's original video.
Mbabazi later provided an update on the situation, thanking her supporters and mentioning that Cetaphil has reached out to her and her stepfather. They have apparently made amends, with the brand acknowledging their mistake and stating their desire to represent the growing TikTok community. The situation serves as a reminder of the power of social media and the importance of giving credit where credit is due.
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