February 13th 2024.
Although Snoop Dogg and Dr. Dre may not have been the inventors of gin and juice, they certainly played a pivotal role in popularizing the iconic cocktail within the hip-hop community over three decades ago. Fast forward to present day, and the dynamic duo has now launched their very own canned version of the mixed drink, aptly named Gin & Juice By Dre and Snoop.
In honor of the 30th anniversary of Snoop Dogg's groundbreaking debut album "Doggystyle," which was produced by Dr. Dre, the two decided to team up once again to release this new alcoholic beverage. The name itself pays homage to the album's second single, "Gin and Juice," a track that has become synonymous with Snoop's legendary career. To commemorate the launch, the pair threw an epic Super Bowl afterparty at the Wynn Las Vegas, where attendees were treated to a surprise performance by the iconic duo.
Excited about their latest collaboration, Dr. Dre stated, "Together, we always try to create magic. We're having fun being creative, and everything about this product is really us." He went on to say, "There's passion behind it, and friendship and love and a culture. We're shooting to make everything we do magnificent, and fortunately, most of the time we hit the target."
Available in four delicious flavors - Citrus, Melon, Passionfruit, and Apricot - the ready-to-drink beverage is set to hit shelves nationwide by early spring. This launch marks the start of a new venture for the pair, as they have also formed a spirits company and are planning to release more products in the future. These will be distributed nationally through Southern Glazer's Wine and Spirits, the largest beverage distributor in the United States.
Reflecting on their long-standing partnership, Snoop Dogg shared, "Look where we're at in our careers. Look at our age and look at what we've done, and we still love each other, so why not do something together?" He continued, "A lot of times people have been in a relationship for thirty years and can't talk to each other, can't hang out, so it's just fun to be in a partnership with people that you actually love."
This marks the first time the two have joined forces in the wine and spirits industry, and fans are eagerly anticipating what else they have in store. The launch of Gin & Juice By Dre and Snoop is just the beginning of what promises to be a successful and exciting partnership.
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