This town surpasses Positano as the true treasure of the Amalfi Coast.

Living the sweet life.

July 10th 2024.

This town surpasses Positano as the true treasure of the Amalfi Coast.
Have you been dreaming of experiencing la dolce vita in Italy? Well, the stunning Amalfi Coast is the perfect destination for you. However, let's be real - it can also be quite expensive. While Positano is often touted as the crown jewel of the area, there is a lesser-known town nearby that is truly a hidden gem.

Positano, with its pastel-colored buildings perched on the cliffs, has been a popular holiday spot since the 18th century. It's no surprise that it has also been designated as a UNESCO heritage site. However, with the rise of social media, it has also become a hotspot for influencers seeking that perfect Instagram shot. This has led to a surge in visitors, with an estimated 5 million people flocking to the area each year.

To accommodate this influx, plans are underway to reopen a nearby military airfield for commercial flights, making it easier for tourists to reach the area. While this may seem like a convenient option, it could also add strain to Positano, which is already bursting at the seams. Prices may also increase due to the high demand.

If you want to avoid the crowds and tourist traps, consider visiting Praiano, Positano's quieter neighbor. This charming town offers a more authentic experience, with its local atmosphere and delicious cuisine. It's also conveniently located just a short drive from Positano and other popular towns like Amalfi and Maiori.

Praiano has plenty to offer, from its picturesque beaches and sunsets to its delicious food and wine. And the best part? You can enjoy it all without having to fight through crowds of selfie sticks.

For a truly memorable experience, take a walk down to the beach and soak in the stunning views. Or, if you prefer a more secluded spot, head to one of the hidden coves below the town. And speaking of views, you can't miss the breathtaking sunsets that Praiano is known for. With its tiered buildings, you can find a perfect spot to watch the sun go down over the sea.

When it comes to food, Praiano has no shortage of options. From homemade pasta dishes to fresh seafood, you'll be spoiled for choice. And don't forget to try the local wines and indulge in some cured meats and cheeses - or maybe even a cannoli or two.

If you're feeling adventurous, you can also use Praiano as a base to explore the rest of the Amalfi Coast. With its convenient location, you can easily visit other popular destinations like Amalfi and Salerno. And if you don't have a rental car, no problem - there are regular buses running along the coast.

When it comes to dining, Kasai is a must-visit for its elevated pasta dishes and fresh seafood. And the views from their terrace are simply unbeatable. For a quick bite, stop by Miragalli for some local wine and snacks. And for a true local experience, head to Bar del Sole to rub shoulders with the friendly residents and enjoy a morning espresso while taking in the beautiful views.

Getting to Praiano is easy - the nearest airport is currently in Naples, which is about a 2 and a half hour flight from the UK. However, once the Salerno Costa d'Amalfi airport opens, travelers can also fly directly from London Gatwick. From Naples, it's just a 1 hour and 30 minute drive to Praiano. It's recommended to book a private taxi in advance to avoid high prices in the city. Your hotel or Airbnb host can also assist with the booking.

So, if you're planning a trip to the Amalfi Coast, don't overlook Praiano - it's a true hidden gem that will give you a taste of the real Italy without the crowds and high prices. And who knows, you may even have a story to share about your unforgettable experience.

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