July 12th 2024.
The US is about to be home to a groundbreaking event - The Franchise Game. This is not just any ordinary conference, but the first and only African American Franchise Symposium and Trade Show. Mark your calendars for Friday, Aug. 16, 2024, in Plano, Texas, because you won't want to miss out on this one-of-a-kind experience.
The masterminds behind this event are The Franchise Player Tarji Carter, marketing expert Dessie Brown, Jr., and brand consultant Daylon Goff. Together, they have organized a full day of discussions, workshops, and networking opportunities at Yum! Restaurants International corporate campus from 8 a.m. to 5 p.m. CST. The main goal of the symposium is to bring together experts and industry leaders to share their insights on the secrets to success, challenges, and opportunities in franchising.
This year's theme is "Own Your Future: Franchising as a Path to True Independence," which perfectly encapsulates the spirit of the event. The inaugural symposium in 2023 was covered by BLACK ENTERPRISE and received rave reviews. However, Tarji Carter, the organizer of the event, is confident that this year's event will surpass all expectations. The Franchise Game is upping the ante by bringing in experts to delve deep into franchise law, operational efficiencies, and the intricacies of buying an existing restaurant. Additionally, they will be tackling the important topic of how recent changes in DEI laws affect corporate roles for underrepresented groups and why franchise ownership is a critical step towards economic empowerment for our community.
Tarji Carter, who has an impressive portfolio of working with renowned brands such as Cinnabon, Carvel, Baskin Robbins, Dunkin, Wingstop, Edible Arrangements, Fuddruckers, and Bojangles', shares, "As we enter our second year of organizing this expo, we are still aiming to attract multi-unit franchisees, owner/operators, potential investors, athletes, entertainers, and industry influencers." The Franchise Game's ultimate goal is to increase franchise ownership and wealth in the African American community by providing education, resources, and opportunities to aspiring franchisees and small business owners.
The day will commence with a warm welcome from James Fripp and lead into discussions with industry heavyweights such as Rachel Proctor, Andre Walters, Aicha Bascaro, Tanya Nebo, Dominique Maddox, Shawn Caric, Pam Gore, Maureen DeStefano, and Tarji Carter herself, on behalf of The Franchise Player. The Guest of Honor for this year's Fireside Chat will be Roland Parrish.
The trade show, happening during Black Business Month, will feature sessions from franchisees, lawyers, business development officers, and operation managers. With titles like "A Day in the Life of a Franchisee," "Talk to My Attorney!," "Recipe for Success - Identifying The Ideal Franchisee," "From One to Many: Mastering Multi-unit Ownership," "Taste of Ownership: Acquiring a Restaurant Franchise," and "Franchise Freedom: Seizing Opportunities Amidst DEI Challenges," attendees are sure to gain valuable insights and strategies to succeed in the franchise world.
Carter adds, "This event is for anyone who wants to learn more about franchising, whether they are novices looking to get their foot in the door or current franchisees interested in expanding into multi-unit franchising or diversifying their portfolio." The Franchise Game is proud to have sponsors such as Inspire Brands, American Franchise Academy, NeboLaw, GoTo Foods, and Ben & Jerry's.
Before the symposium and trade show, The Franchise Game will also host a VIP Reception on Thursday, Aug. 15, 2024, at On the Marquee in Frisco, Texas. To purchase tickets or for more information, please visit thefranchiseplayer.com/tfg. We can't wait to see you at The Franchise Game!
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