September 2nd 2024.
The Premier League season has brought about some noticeable changes, especially when it comes to the third kits of popular teams like Liverpool, Chelsea, and Tottenham. The eagle-eyed fans have spotted a major difference in these kits, and it's all thanks to Nike's latest campaign, 'Together We Rise.' This season's third kits have a vertical Nike swoosh instead of the usual horizontal logo, and it has caused quite a stir among the supporters.
The first time fans got a glimpse of this new design was when Liverpool wore their third kit during their triumphant 3-0 victory over Manchester United at Old Trafford on Sunday. Many were left wondering why the Nike logo was upside down and whether this change was here to stay. Luckily, The Agency has all the answers for you.
So, why exactly have Nike logos changed on Premier League third kits this season? It all boils down to the brand's 'Together We Rise' campaign, which aims to celebrate women's football. In a statement on social media, Nike explained that the new vertical swoosh represents the upward rise, togetherness, and acceleration of women's football.
Chelsea also joined in on the action, unveiling their new third kit with a statement that read, "Born in Chelsea, punk was all about youth, trailblazing energy and standing out – being not like anybody else. It's part of who we are." The kit will be available for purchase from tomorrow.
The rise of women's football has been nothing short of extraordinary, especially since Sky Sports secured the broadcast rights for Women's Super League in 2021. In fact, last season, it was revealed that the average attendance for Arsenal Women's games was higher than 10 Premier League men's teams. This goes to show just how fast the sport is growing.
Liverpool defender, Andy Robertson, expressed his admiration for the new third kit, saying, "I really like it. I like the color and the detail on the shirt, especially with the Swoosh going up, which is a bit different. It's signifying the rise of the women's game, and we're proud to be a part of it."
Chelsea also released a statement, stating, "A vertical, double swoosh nods to the acceleration of the women's game. Two logos. Two teams. One goal. Worn by both the men's and women's squads, it points upward to celebrate the rise of women's football."
The new Nike logo on these third kits is a symbol of the growing presence and impact of women's football in the world of sports. It's a celebration of this rise, and it's a step towards a more inclusive and diverse future for the sport. So, let's embrace this change and continue to support the growth of women's football.
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