April 17th 2024.
The Folklore, a company dedicated to supporting and expanding businesses, has recently announced exciting new programs and membership options. On April 17, they unveiled "The Folklore 2.0" following a successful seed round that raised $3.4 million. This funding was led by Benchstrength and included investments from established companies like Slauson & Co and Black Tech Nation Ventures, bringing the total raised to $6.2 million.
One of the highlights of The Folklore 2.0 is the addition of The Folklore Source, Capital, and Hub to their platform. These features will offer a range of resources and opportunities for businesses to connect and grow, including virtual and in-person events in cities like New York, Atlanta, Accra, and Nairobi. These events, such as mixers, fireside chats, and panels, aim to educate and inspire the community and complement The Folklore's mission to expand its reach and connect with diverse brands.
The founder and CEO of The Folklore, Amira Rasool, has already made history as one of the youngest Black women to raise over $1 million in a pre-seed round in 2022. With this new funding, she hopes to support and empower racially diverse brands in the home, apparel, and beauty industries. Rasool shared her hopes for these new opportunities, stating, "At The Folklore, we have been revolutionizing the wholesale experience for global brands and retailers by creating opportunities that drive equity, access, and inclusion. Expanding our platform and community resources is a testament to our commitment to address the challenges our brands face and nurture a larger community of support."
The Folklore's memberships, available at an affordable monthly price of $39, will provide access to a variety of resources, including wholesale management software and a B2B marketplace. Additionally, The Folklore's Source application will connect brands with trusted service providers, while their Capital program will match businesses with loans tailored to their needs. This affordable price ensures that businesses of all sizes can benefit from The Folklore's resources.
Moreover, The Folklore continues to address issues that hinder business growth and promote equity across multiple industries. For entrepreneurs interested in learning more about The Folklore and their services, visit their website for more information. With The Folklore's support and resources, businesses no longer have to navigate the journey alone.
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