April 25th 2024.
The Exchange, a collaborative effort between Deloitte and a group of Black-owned local publishers, has recently launched an exciting new branded article series that shines a spotlight on Black business leaders. These articles, written by journalists from the participating pilot program publishers, have been specifically curated to appeal to a diverse audience, as stated in a recent press release. The ultimate goal of The Exchange is to not only financially empower diverse-owned local publishers, but also to provide specialized business insights to their readers and to establish a new collaborative model that will promote equity in the media landscape.
The series features in-depth interviews with some of the most distinguished Black business and finance trailblazers, including LaTanya Flix, the senior VP of DEI at the Greater Houston Partnership, Valerie Montgomery Rice, the first woman president to lead two HBCU medical schools, and Bruce Brooks, the CEO of the lending firm Craft3. Additionally, Deloitte leaders who are driving change for underrepresented communities are also highlighted, covering a wide range of topics such as community service, advice for young professionals, health equity, training Black doctors, and lending equity for small businesses.
Sunny Messiah Jiles, the CEO of The Defender Network, expressed her support for The Exchange, stating, "Diverse voices matter, and we believe it is important to amplify these voices and increase knowledge sharing through a series on successful Black business leaders." Jiles noted that The Defender Network shares Deloitte's vision to recognize the potential of this project, which not only highlights individuals from underserved communities, but also supports local, diverse-owned publishers. She also expects that future campaigns will continue to support local news and generate audience engagement through valuable content on a variety of topics and industries.
The article publishers involved in The Exchange include The Atlanta Voice, New York Amsterdam News, Houston Defender Network, AFRO-American Newspapers, and The Seattle Medium. The response from the audience has been overwhelmingly positive, according to Knotch's content intelligence platform. Many readers have expressed their appreciation for the inspirational content, and the leadership series has seen a 62% increase in viewership compared to the previous series.
Funded through Deloitte's US Purpose Office and managed by the Local Media Association and the Local Media Consortium, The Exchange is now offering the new series and publisher profiles to viewers. With its focus on promoting diversity and equity in the media, The Exchange is paving the way for a more inclusive and empowering future for all.
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