May 9th 2024.
In an exciting and unexpected collaboration, the iconic duo of Snoop Dogg and Dr. Dre have joined forces once again to bring their popular mixed cocktail, Gin & Juice By Dre and Snoop, to the forefront of the Arizona Bowl. Less than a year after its release, the beverage has already become a major sponsor for the highly-anticipated college football event.
As the first ever alcohol partner to be named as the presenting sponsor in an NCAA Bowl Game, Gin & Juice By Dre and Snoop will take center stage at the Arizona Bowl, which will feature teams from the Mountain West Conference and Mid-American Conference. This multi-year partnership will even see the bowl game renamed as the "Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop," with the event set to air on December 28, 2024, at 2:30 p.m. MST.
The brand, which takes its name from one of the duo's most famous songs, "Gin & Juice," off of Snoop Dogg's iconic album "Doggystyle," is a perfect fit for the event. Snoop himself expressed his excitement about the partnership, stating, "I've sent many players through my SYFL to colleges, so it's only fitting that I bring the 'juice' back to college football. Dr. Dre and I are thrilled to take our brand to the next level with this collaboration, and we're going to make the Arizona Bowl into a game-day experience like never before."
At the event, Snoop Dogg will personally promote the Gin & Juice brand, while also hosting several events in Tucson leading up to the game. These events will include charity events and a special "SNOOPER Bowl" featuring the top youth football teams from California and Arizona, with a staggering forty former players from Snoop's own youth sports league, SYFL, having gone on to play in the NFL. With such a strong connection to the world of football, it's clear that Snoop is truly passionate about the sport and dedicated to promoting it at all levels.
The buzz surrounding the Snoop Dogg Arizona Bowl presented by Gin & Juice By Dre and Snoop is palpable, with the nation's eyes on this exciting new partnership. And while everyone is eagerly anticipating the big game, fans can also show their support by getting their hands on some exclusive bowl gear, available at the event's website. Executive Director of the Arizona Bowl, Kym Adair, commented on the groundbreaking partnership, saying, "We're thrilled to be working with Snoop and Gin & Juice By Dre and Snoop. This year, the Arizona Bowl is bringing together sports, libations, and entertainment in one unique event, and we are redefining what a brand partnership means in the NCAA." With such a dynamic and innovative collaboration, it's clear that the Snoop Dogg Arizona Bowl presented by Gin & Juice By Dre and Snoop will be a game-changer in the world of college football.
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