June 21st 2024.
As Donald Trump, the former President of the United States, gears up for a rally at Temple University in Philadelphia, the Democratic National Committee (DNC) is not far behind. They have planned a strategic greeting for him, with messaging on various platforms such as billboards, mobile billboards, and kiosks in campus buildings. This is a strong statement aimed at Black voters, to show them what Trump really thinks of them. The DNC is also using this opportunity to highlight the efforts made by current President Joe Biden towards student loan forgiveness.
The messaging on all these platforms is centered around Trump's relationship with the Black community and young voters. One of the mobile billboards reads, "Donald Trump is coming to North Philly, but he can't fool us. He's a disaster for Black Americans." These ads will be visible in various buildings across the campus, making sure that even those attending the rally cannot escape the truth about Trump. A huge billboard along I-95 will also catch the attention of supporters and residents, with its bold statement, "If Trump wins, Black families lose."
The DNC's efforts to shed light on Trump's track record with minority communities, especially Black Americans, intensified after his appearance at a Black church in Detroit on June 15. There, he had called Biden the "worst president for Black people". However, the DNC's spokesperson, Abhi Rahman, was quick to refute this by labeling Trump as "a disaster for minority communities." "He says he's not racist, but his record says differently," Rahman added. "Over and over again, he has insulted predominantly Black cities. During his time in office, jobs disappeared and unemployment more than doubled for Black Americans during the pandemic. His tax scam only widened the racial wealth gap."
According to recent poll numbers, 57% of Black voters believe that things would be better if Biden is reelected, while only 69% shared the same sentiment about Trump. Despite this, Biden still maintains strong support among Black voters, with 81% of them planning to vote for him over the former president.
As Trump visited Detroit, the DNC welcomed him with similar billboards around the city. One of them featured Trump alongside two of his indicted allies, Steve Bannon and Roger Stone, with the caption "crooks." "Trump and his fellow crooks are in Detroit asking for your vote, but it's just a scam. They don't care about you, they're just out for themselves," the billboard read.
The DNC's efforts for the billboards in Philadelphia come after Trump's derogatory comments about the city while it hosted the Republican National Convention. He has a history of attacking cities with a majority-Black demographic, such as labeling Atlanta as "crime-infested" and calling Baltimore "rat and rodent-infested" during his time in the White House. Even while casting his vote for the 2020 election, Trump allegedly referred to Philadelphia as "one of the most corrupt political places anywhere in our country."
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