July 10th 2024.
If you're dreaming of a taste of la dolce vita, the Amalfi Coast in Italy is a dreamy destination. But let's be real, it can also be quite a splurge. While Positano often steals the spotlight as the crown jewel of the Sorrentine Peninsula, there's another town nearby that is truly a hidden gem.
Perched on the cliffside, Positano is a charming coastal village with vibrant buildings in shades of terracotta and pink, offering breathtaking views of the Tyrrhenian Sea. It's no wonder that this idyllic location has been a popular holiday spot since the 18th century, attracting both locals and tourists alike. And with its UNESCO heritage status, it's not hard to see why.
However, with the rise of social media, Positano has become a hotspot for influencers, often seen posing in their stylish straw hats and sipping on oversized Aperol spritzes. In fact, it has become so popular that officials are planning to reopen an old military airfield to accommodate the estimated 5 million visitors who flock to the area each year.
While this may bring in more tourists, it also means more crowds and potentially higher prices in Positano. So, for those seeking a more authentic and laid-back experience, the lesser-known neighbor of Praiano is worth considering.
Much like Positano, Praiano boasts stunning views and colorful buildings, but with a quieter and more local vibe. It's just a 20-minute drive from Positano and is also conveniently located for exploring other nearby towns like Amalfi and Maiori. And even in the off-season, Praiano maintains its charm with its charming ceramic shops, fresh produce markets, and year-round sunsets.
So, what can you do in Praiano? Take a leisurely stroll down to the beach and soak in the serenity of the secluded coves. Or, catch a breathtaking sunset from any vantage point along the coastline. And of course, no visit to Italy is complete without indulging in some delicious local cuisine. Praiano has a variety of restaurants and cafes to choose from, offering everything from homemade pasta to fresh seafood.
For those looking to explore the rest of the Amalfi Coast, Praiano is in the perfect location. It's a short distance from popular destinations like Positano, Amalfi, and Salerno, and there are regular buses running along the coast for those without a rental car.
When it comes to dining and drinking in Praiano, there are also plenty of options to choose from. Kasai is a must-visit for its homemade pasta dishes and fresh seafood, as well as its panoramic views of the coast. For a more casual experience, Miragalli offers a selection of local wines, cured meats, and cheeses. And for a true taste of local life, head to Bar del Sole, where you can mingle with the friendly locals while enjoying your morning espresso.
Getting to Praiano from the UK usually involves flying into Naples and then taking a 1.5-hour car ride. However, once the Salerno Costa d'Amalfi airport opens, there will be direct flights from London Gatwick to the Amalfi Coast. To avoid expensive taxis in Naples, it's advisable to book a private taxi in advance or ask your hotel or Airbnb host for assistance.
So, if you're planning a trip to the Amalfi Coast and want to avoid the crowds and high prices of Positano, consider staying in the charming and laid-back town of Praiano. With its stunning views, delicious food, and local charm, it's the perfect spot for a peaceful and authentic Italian getaway.
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