Sony will not meet PS5 sales goal despite strong Christmas sales

Sony's PS5 remains a top seller, but challenges lie ahead in 2024.

February 14th 2024.

Sony will not meet PS5 sales goal despite strong Christmas sales
Despite its undeniable success in the gaming market, Sony's PS5 is starting to show signs of slowing down. As the company looks ahead to the rest of 2024, there are both good and not-so-good news to consider.

On one hand, the PlayStation 5 has outsold its competitor, the Xbox Series X/S, by a significant margin of at least 2:1. However, it hasn't been a smooth ride for Sony this generation, especially with the ongoing stock problems caused by the pandemic.

According to Sony's latest financial report, the company has sold a staggering 8.2 million PlayStation 5 consoles in the three-month period ending December 31, 2023. This marks a year-over-year increase of 1.1 million units, bringing the total sales of the PlayStation 5 to 54.8 million worldwide.

It was a record-breaking quarter for Sony, especially considering it was during the holiday season. However, this still wasn't enough to keep the company on track to meet its sales targets for the full year. Sony had previously set a sales target of 25 million PlayStation 5s before the end of March 2024, but they have only shipped 16.4 million units in the current financial year. As a result, the company has revised its sales forecast to only 21 million units.

This puts the PlayStation 5 behind the pace set by its predecessor, the PlayStation 4. By this point in the PlayStation 4's lifecycle, Sony had sold 57.1 million units, which means the PlayStation 5 is lagging behind by 2.3 million units. While the stock shortages in the first year of launch may have contributed to this, it is still a cause for concern for Sony executives.

In fact, Sony's president Hiroki Totoki has already expressed expectations for a decline in PlayStation 5 sales over the next financial year. He stated, "Regarding PS5 hardware, which will enter its fifth year since launch, we're aiming to optimize sales with a greater emphasis on balance with profits. So we expect a gradual decline in unit sales from next fiscal year onwards."

With no major first-party titles planned for release in the coming year, Sony is relying on the ongoing sales of its biggest franchises, as well as new IPs and live service games, to keep up with the competition. Some upcoming titles include Marvel's Spider-Man 2, which has already sold over 10 million units, and various third-party exclusives like Final Fantasy 7 Rebirth, Stellar Blade, and Rise of the Rōnin.

However, with the company revising its sales forecast, it's uncertain what this means for the rumored PS5 Pro model, which was expected to launch later this year. Fans will have to wait for further updates from Sony to find out.

In the meantime, the gaming community can look forward to more exciting news and releases from Sony. To stay updated, you can sign up for our newsletter, follow us on Twitter, or leave a comment below. We would love to hear from you!

In conclusion, while the PS5's power and sales success cannot be denied, it seems that Sony still has some challenges to overcome. The gaming industry is constantly evolving, and it will be interesting to see how Sony adapts and continues to thrive in the years to come.

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