Sheena Roberson is creating opportunities for WOC to lead in the cannabis industry.

Sheena Roberson works to make the cannabis industry more inclusive for women of color, launching the Women of Color Cannabis Business and Wellness Conference.

June 28th 2023.

Sheena Roberson is creating opportunities for WOC to lead in the cannabis industry.
It goes by many names: Mary Jane, cannabis and, commonly, marijuana. This plant is set to revolutionize the business and medical landscape of the country, as retail cannabis is now considered one of the most profitable business ventures of 2023.

Since its legalization, the cannabis market has seen an influx of entrepreneurs eager to make the most out of the ever-growing industry. With the US cannabis market valued at $13.2 billion and projected to reach $92.1 billion by 2027, there are plenty of opportunities to be had.

What's more, Black and Brown business owners have been eager to establish their own space in the industry. Sheena Roberson, the founder of Cannabis Noire, is determined to make cannabis accessible to minorities and underserved communities, as reported by Candid Chronicle. Furthermore, she seeks to create a gender-inclusive industry and bring more women of color to the forefront of the cannabis market.

To this end, Roberson launched the inaugural Women of Color Cannabis Business and Wellness Conference. According to Ebony, the event was an opportunity to recognize the accomplishments of Black women in the cannabis space, address the unique challenges they face, and empower them to continue leading the way. The two-day conference, which took place on June 24 and 25, 2023, was attended by over 30 female speakers, who offered career women advice about money-making strategies, business, entrepreneurship, and health wellness.

It's clear that the cannabis industry is growing exponentially, and women of color are determined to make their mark in this new landscape. With initiatives like the Women of Color Cannabis Business and Wellness Conference, they are sure to have a strong presence in the industry for many years to come.

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