June 6th 2024.
Sha'Carri Richardson, the world's fastest woman, has taken the lead in Olay's newest ad campaign for the upcoming Summer Olympics in Paris. As one of the brand's ambassadors, she stars in a 15-second commercial that was released on Wednesday, June 5. In the advertisement, Richardson proudly shows off her natural curly hair while introducing the "Team Olay Roll Call."
"Hey ladies!" she exclaims to the camera before the spotlight shifts to other professional women athletes who will also be competing in the 2024 Paris Olympics as Olay ambassadors. Soccer player Rose Lavelle confidently catches a soccer ball and tags in professional climber Natalia Grossman. Olympic gold gymnast Laurie Hernandez appears next, followed by U.S. Olympian track and field star Athing Mu, who then tags Richardson back in.
"Team Oh Lady!" Richardson declares once again to close out the spot. The ad was also shared on Olay's Instagram account with the caption, "Oh, hello! #TeamOlay here to compete. See you in Paris, ladies. You bring the game. We'll bring the better way to wash your face! #GameChanging."
For Richardson, becoming a brand ambassador for Olay was a natural choice. Skincare has always been a crucial part of her self-care routine, and she takes pride in maintaining a solid regimen. "I always make it a priority to decompress," she shares. "I do whatever my training and emotions require. It's all about what I'm feeling I need in that moment."
Growing up, Richardson used Olay products and was thrilled to have the opportunity to partner with the beauty giant she has a personal connection with. "Olay is in a lot of my childhood memories, thanks to my grandmother," she reveals. "So, this honestly feels like a full-circle moment for me."
To keep their pores clean, Richardson and the other Olympic athletes are using Olay's new Cleansing Melts, a water-soluble pad that transforms into a rich, creamy lather when in contact with water. "With most cleansing products, your face can be left feeling dry," she explains. "My favorite part about this one is definitely the hydrating factor."
For Richardson, becoming a brand ambassador for Olay is another accomplishment in her already successful career. She recently shared a tweet expressing her gratitude for the opportunity, saying, "Another one, thank you! World's Fastest Woman Sha'Carri sponsored by Olay! Sha'Carri is RICH!"
Despite facing challenges and setbacks in her career, such as missing out on qualifying for Team USA in 2020 after testing positive for cannabis, Richardson remains positive and confident in her abilities on the field. She is determined to make her country proud and represent America overseas in the upcoming Paris Olympics.
"You have to be confident in yourself, no matter what anyone thinks of you," she says. "I'm excited about my track career, qualifying for the USA team, and then going on to run in the Olympic Games in Paris this summer."
When asked about the mantra that gets her through obstacles and helps her reach the finish line first, Richardson shares, "What's meant for you will always find its way to you, no matter what." It's this positive mindset and unwavering belief in herself that has brought her success and will continue to do so in the future.
In other related news, Olympic gymnast Gabby Douglas recently suffered an ankle injury, jeopardizing her chances of qualifying for the 2024 Olympic Trials. Despite the setback, Douglas remains determined and focused on her recovery and is not giving up on her dream of competing in the Paris Olympics. As Richardson says, "What's meant for you will come to you, no matter what."
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