June 23rd 2023.
As Rihanna gears up to welcome her second baby, the billionaire beauty mogul is also making a big move for her lingerie company, Savage X Fenty. Vogue revealed that Rihanna has appointed Hillary Super as the new CEO to take the company's e-commerce business to the next level.
Rihanna expressed her enthusiasm for the new venture, saying “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years. This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer.”
The singer also praised her new hire, saying “I’m so grateful and excited to welcome Hillary Super as our new CEO – she is a strong leader and is focused on taking the business to an even higher level.”
Hillary Super shared her excitement as well, saying “I’m thrilled to join the Savage X Fenty family. The brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring.”
To commemorate the new chapter, Super took to Instagram to announce the news, writing “Really pleased to finally be able to share that I am joining SavageXFenty as CEO and board member. New chapter starts Monday!”
Meanwhile, Rihanna is showing off her maternity fashion at Paris Fashion Week and is likely to stay on as the lead ambassador of Savage X Fenty, even while pregnant. Recently, the brand shared a short video of an office-inspired campaign featuring Rihanna and her growing baby bump.
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