August 6th 2024.
Tahir Johnson and Wanda James have made history with their groundbreaking partnership to expand Johnson's Simply Pure Trenton franchise into multiple states through a licensing agreement. This move goes against the popular trend of teaming up with established multistate operators. According to MJ Biz Daily, this also marks the first time a Black-owned multistate retail operator has emerged in the cannabis industry.
To achieve this feat, Simply Pure utilized outside investors and secured debt and equity deals. Johnson explained that this was the most logical route for their business, despite having larger companies with more resources interested in partnering with them. By choosing this path, Johnson not only remains a part of the brand, but also gains Wanda James as a valuable mentor.
As president of the Minority Cannabis Business Association and a member of MJBiz Daily's Advisory Council, Johnson shared that Simply Pure practices dedicating shelf space to other Black-owned cannabis products. This is a deliberate effort to support and elevate minority-owned businesses. Johnson stated that these products are given prime real estate in the dispensaries, in the center of the floor and in the most prominent area, ensuring they receive maximum attention.
One of the businesses that Simply Pure has partnered with is ButACake, a Black-owned concentrates company. ButACake CEO Matha Figaro expressed the importance of this collaboration, believing it sets an example for collectivism and collaboration among minority-owned brands. Figaro stated that being on Simply Pure's shelves not only increases their reach, but also emphasizes the significance of equitable shelf placement.
Wanda James also shared her thoughts on Simply Pure's grand opening weekend in July. She believes that the warm reception they received is a promising sign for their collaboration, which they both consider a passion project. James described the turnout as heartfelt, with everyone eager to support their venture. For both James and Johnson, the cannabis industry is more than just a business, it's a passion and a way to make a positive impact in the community.
In related news, Snoop Dogg has recently opened the first S.W.E.D. cannabis store, further expanding the presence and influence of Black-owned businesses in the industry. This serves as another example of the growing diversity and inclusivity within the cannabis market, and the potential for collaboration and success among minority-owned brands.
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