February 7th 2024.
Snoop Dogg, the famous rapper and Master P have recently filed a lawsuit against Walmart and Post Foods, accusing them of conspiring to hurt the sales of their cereal. It's been alleged that the retail giant and the food manufacturer purposely hid their product, Snoop Cereal, from customers. The lawsuit, filed by attorney Benjamin Crump on February 6th, claims that this was in retaliation for the rappers refusing to sell their company to Post Foods.
According to the court documents obtained by TMZ Hip Hop, Post Foods initially attempted to buy out Snoop (also known as Calvin Cordozar Broadus) and Master P, and then pretended to support their vision for distributing the breakfast food to major grocery chains like Walmart. However, instead of stacking Snoop Cereal next to other top-selling products, the suit claims that the cereal was hidden away in the store's storerooms, making it difficult for customers to find.
Snoop Cereal, which comes in three flavors: Frosted Drizzlers, Fruity Hoops, and Cinnamon Toastie, was launched by the rappers last year under their company, Broadus Foods. However, it did not sell as well as expected, leading Snoop and Master P to sue for damages under the claim of "deceptive trade practices."
It's worth mentioning that this is not the first time the duo has tried to enter the cereal market. In 2022, they attempted to launch a brand called Snoop Loopz, but had to discontinue it due to a trademark infringement with Kellogg's Fruit Loops. Snoop and Master P founded Broadus Foods in 2022, with the mission of bringing diversity and economic empowerment to the community.
Despite the disappointment with Snoop Cereal's sales, the rappers remain determined to succeed in the breakfast food industry. Snoop has also ventured into other businesses, including his own weed company called Leafs By Snoop in 2015. In an official statement, he shared his vision of using cannabis to promote peace, love, and connection among people.
In light of this legal battle, Snoop has also turned down a $100,000,000 deal with OnlyFans, showing that he is focused on building his own brand and passing down generational wealth. He also recently landed a surprising TV job for the Paris Olympics, proving that he is a multi-talented entrepreneur.
If you have a celebrity story to share, the entertainment team at The Agency would love to hear from you. You can email us, call us, or submit your story through our website. Snoop Dogg and Master P are not backing down from this fight, and it's clear that they are determined to pave the way for the next generation of entrepreneurs.
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