Pravati Parida goes to Mission Shakti market.

Deputy CM Pravati Parida visited Mission Shakti Bazaar and praised the handmade products. She emphasized the need for more outlets to boost marketability.

August 15th 2024.

Pravati Parida goes to Mission Shakti market.
Recently, Deputy Chief Minister Pravati Parida took a trip to the Mission Shakti Bazaar located in the State Institute for Rural Development campus in Bhubaneswar. The purpose of her visit was to see firsthand the incredible handmade products made by the Mission Shakti artisans. During her tour, she was highly impressed by the exceptional quality of the products and expressed her appreciation for the skill and talent of these artisans.

Parida also stressed the importance of having similar outlets in different regions to increase the marketability of these products. The Mission Shakti Bazaar is a platform that showcases the rich tradition of handicrafts, handlooms, and other indigenous products of the state. It is also a great opportunity for women Self-Help Groups under the ‘Mission Shakti’ program to display and sell their products.

While exploring the bazaar, Parida also made a stop at the Koraput Coffee outlet where she indulged in a cup of coffee. This gave her the chance to engage in discussions with department officials about generating local economy, the role of women in sustainable development, and potential initiatives to support artisans across the state. She emphasized the government's commitment to creating more platforms like the Mission Shakti Bazaar, which would provide these artisans with greater economic opportunities by increasing their visibility and market outreach.

Parida's visit was also attended by the Mission Shakti department Commissioner-cum-Secretary Shalini Pandit, State Mission Director-cum-CEO of Odisha Livelihoods Mission Vineet Bhardwaj, as well as other senior government officials and employees of the department. Members of Khurda Matrushakti Farmers Producer Company were also present, making it a collaborative effort to support and promote these talented artisans.

Overall, Parida's visit to the Mission Shakti Bazaar was an important step in recognizing and promoting the skills and products of these artisans. It also highlighted the government's dedication to providing economic opportunities for women and supporting sustainable development in the state. With the continued efforts of everyone involved, the Mission Shakti Bazaar and similar initiatives are sure to have a positive impact on the lives of these artisans and the local economy.

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