July 10th 2024.
When it comes to escaping to the Amalfi Coast for a taste of la dolce vita, Positano may be the first place that comes to mind. But let's be real, it can be pretty pricey. However, there is a hidden gem in the area that is just as beautiful, if not more so, and won't break the bank. This charming town is called Praiano, and it is the real jewel of the Amalfi Coast.
Positano, with its colorful buildings clinging to the cliffs and stunning views of the Tyrrhenian Sea, has long been a popular holiday destination for Italians and locals alike. It's even a UNESCO heritage site. However, with the rise of social media, it has also become a hotspot for influencers looking for the perfect backdrop for their photos, often seen sipping on Aperol spritzes and posing with wide-brimmed hats. The influx of tourists has become so overwhelming that officials are planning to reopen a military airfield to accommodate the estimated 5 million visitors per year.
While this may bring more convenience to travelers, it will also add strain to the already crowded Positano. This could potentially drive prices even higher. So, if you're looking for a more authentic and laid-back experience, Praiano is the place to go. Just a 20-minute drive up the coast from Positano, this quiet town offers a peaceful retreat from the tourist crowds. It's full of local charm, delicious food, and picturesque coves to explore.
Speaking of things to do in Praiano, taking a walk down to the beach is a must. The little coves below the town offer solitude and serenity, perfect for an evening stroll along the shoreline. And with the staggered height of the buildings, you can catch a breathtaking sunset from almost anywhere along the coastline.
But don't just take our word for it, Praiano has plenty of delicious eateries to choose from as well. From homemade pasta dishes to unbelievably fresh seafood, Kasai is a must-visit culinary hotspot with panoramic views of the coast. For a more casual bite, try Miragalli, a small wine and cocktail bar serving up local wines, cured meats, and cheeses. And for a true local experience, stop by Bar del Sole, a simple café where you can rub shoulders with the locals and enjoy your morning espresso while taking in the views of the crystalline waters.
Praiano is also conveniently located for exploring the rest of the Amalfi Coast. It's just a short drive from popular destinations like Amalfi and Salerno, and there are regular buses running along the coast for those without a rental car.
Getting to Praiano is currently easiest from Naples, with flights from the UK taking just over 2 and a half hours. However, once the Salerno Costa d'Amalfi airport opens, there will be direct flights from London Gatwick. From Naples, it's about a 1 hour and 30-minute car ride, so it's best to book a private taxi in advance to avoid expensive prices in the city.
So, if you're looking for a more authentic and budget-friendly experience on the Amalfi Coast, skip the crowds and selfie sticks of Positano and head to Praiano. With its picturesque coves, delicious food, and local charm, it's the perfect spot for your next Italian getaway. Do you have a story to share about your travels to the Amalfi Coast? Get in touch with us by emailing [insert email address]. We'd love to hear from you!
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