October 30th 2024.
When you hear the name Avon, what comes to mind? Perhaps the image of a friendly sales representative showing up at your doorstep with an array of lipsticks, lotions, and potions. Or maybe you're more familiar with receiving a catalogue in your mailbox. For 138 years, these were the primary ways to purchase products from this popular brand.
Originally founded in 1886 as a perfume company, Avon has since grown into the beloved brand it is today. However, it wasn't until 1959 that the brand made its way to the UK. In the 1980s, Avon reached new heights with a million sales representatives, and in the 90s, it gained even more popularity by partnering with famous faces like Elizabeth Taylor and Sophia Loren. Later on, the brand collaborated with the likes of Reese Witherspoon, Eva Longoria, and Bon Jovi.
In the past, Avon products were sold exclusively door-to-door and through catalogues. But times have changed, and the brand has evolved with the times. Now, you can find their products online and in select retail stores. Superdrug has been carrying Avon products for the past year in 100 of their stores, and due to their success, they plan to expand to 2,300 stores worldwide.
This is a significant change for Avon, as it will be the first time in their long history that they will be available for purchase in so many physical locations. This expansion comes after the Covid pandemic and lockdown restrictions put a halt to door-to-door selling. According to Kristof Neirynck, the company's global chief executive, Avon is now sold in third-party retailers and is even considering opening standalone franchise sites run by their representatives.
In addition to Superdrug stores, you can also find Avon products in other drugstores and beauty specialist locations. And for those who prefer to shop online, the brand's website is still available. It seems that Avon has a loyal following, with many fans praising their products on social media. People get nostalgic about the brand, with some customers having been Avon shoppers for decades.
On Instagram, @weasywoo raves about the brand's products, saying "always loved their stuff." And their Far Away perfume range has been highly praised for its delightful scent. Some customers hope to see the return of their favorite products from the past, like the "old classic" perfumes with funky novelty bottles from the 80s.
Avon's packaging has also caught the attention of many, with @urbanangel1111 sharing a memory of wearing Far Away perfume in high school and receiving compliments from a teacher. On Twitter, @pwiscila shares photos of old Avon bottles, calling them "perfect and fun perfume and makeup packaging." And @cam_inator wishes for more unique packaging in today's makeup products, saying, "Screw minimalist, I want a f***ing beehive."
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