January 6th 2024.
Pharrell Williams' highly anticipated Louis Vuitton collection has finally made its debut in two popular cities - West Hollywood and New York's SoHo District. The two pop-up boutiques have been designed to replicate Paris' Pont Neuf bridge, giving shoppers a true Parisian experience.
The interior of the shop features replicas of European architecture, street lamps, and a patterned floor that mimics the historical bridge. Further, hidden behind a makeshift bookshelf is a "Speedy" room with the classic LV Speedy Bags in red, blue, and yellow. Those who purchase products from the collection will also receive a limited-edition shopping bag.
The items showcased in the boutique include the Speedy 40 Black Tie bag, a pearl and crystal embossed bag that retails at $59,000. The collection will also soon appear in select Louis Vuitton locations across the globe, including London, Seoul, and Paris. While London will feature a mini-replica of the Pont Neuf bridge, the Seoul location will have a photobooth and personalized postcard service.
When the mogul debuted the menswear line in Paris last year, it was received with critical acclaim. The star-studded audience included Beyoncé, Jay-Z, Rhianna, A$AP Rocky, LeBron and Savannah James, Naomi Campbell, and Megan Thee Stallion. Following the death of former creative director Virgil Abloh, Pharrell was appointed as the brand's creative director for the men's collection - a decision that was met with both criticism and praise. Fashion writer Louis Piscano defended the choice, telling Glossy Magazine that Williams was the perfect choice.
“He’s a multidisciplinary creative, straddling the worlds of music, fashion, art, and design with an approach and aesthetic similar to Virgil’s. In my opinion it’ll be a seamless transition in which the new menswear clientele that Virgil attracted won’t be found wanting.” Pisano said.
The Grammy Award winning artist will debut his next collection at Paris Fashion Week Men’s, which begins Jan. 16. Fans of the mogul can also keep an eye out for the September issue of GQ Magazine, where he graces the cover.
Pharrell Williams' highly anticipated Louis Vuitton collection has finally arrived. With two pop-up boutiques, one in West Hollywood and the other in New York City's SoHo District, shoppers are being given a taste of the Parisian experience. The interior of the shops replicate European architecture, street lamps, and a patterned floor that looks just like the historical Pont Neuf bridge. Plus, the shop also features a "Speedy" room with limited edition bags.
The collection also features the Speedy 40 Black Tie bag, which retails at a hefty $59,000. This luxurious item will soon be available in select Louis Vuitton stores across the globe - London, Seoul, and Paris. While London will have a mini-replica of the Pont Neuf bridge, the Seoul location will have a photobooth and personalized postcard service.
Pharrell Williams was appointed as the creative director of the LV men's collection last year, following the death of the former creative director Virgil Abloh. While the decision was met with both criticism and praise, fashion writer Louis Piscano defended the choice. “He’s a multidisciplinary creative, straddling the worlds of music, fashion, art, and design with an approach and aesthetic similar to Virgil’s. In my opinion it’ll be a seamless transition in which the new menswear clientele that Virgil attracted won’t be found wanting.” Pisano said.
The multi-hyphenated star will debut his next collection at Paris Fashion Week Men’s, which begins on Jan. 16. In the meantime, fans of the mogul can keep an eye out for the September issue of GQ Magazine, where he graces the cover.
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