October 2nd 2023.
Navi Mumbai recently held a special cleanliness campaign under the Swachhta Hi Sewa initiative, with renowned singer and music composer Padmashri Shankar Mahadevan as the event's brand ambassador. Mahadevan sang the jingle ‘Nishchay Kela, Numbar Pahila’ and actively participated in the campaign.
The event was attended by 1.28 lakh citizens, along with local dignitaries such as Airoli MLA Ganesh Naik, Belapur MLA Mandatai Mhatre, and NMMC Commissioner Mr. Rajesh Narvekar. The drive took place at 267 places across the city, including Chhatrapati Shivaji Maharaj Chowk in Vashi, and the Mini Sea Shore Juhugaon Chowpatty area of Sector 9 Vashi.
The 255 third-gender citizens who attended the Mini Sea Shore Juhugaon Chowpatty event showed the unity of Navi Mumbai. The event was held on October 1, and all participants followed the guidelines set by the Central Government. This included taking photographs and videos of the area before and after cleaning, and uploading them with geo-tagging onto the Central Government's webpage.
Mahadevan spoke highly of the event, expressing his gratitude to the citizens of Navi Mumbai for their dedication to cleanliness. He said that the city has always been at the forefront of cleanliness in India, and that the response to the Swachhta Hi Sewa campaign was overwhelming. This shows the commitment of Navi Mumbai to the Swachhta Pakhwada initiative, and the country at large.
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