June 13th 2023.
Bruce Leishman and his childhood best friend Ewan Black have revolutionised the adventure sports industry by creating an AirBnB-like platform for outdoor equipment called KitUp. Their idea is to provide people with a more affordable way of participating in outdoor activities without having to buy expensive equipment.
Users of KitUp can list their own equipment on the platform with a price and location, which can then be rented by others. In addition to this, KitUp also offers suggestions on locations and activities to help plan an outing. For Bruce, the platform is more than just a rental service - it's a community of people passionate about exploring the natural world.
"Our mission with KitUp is to make adventure more accessible and more sustainable," says Bruce. "Equipment is often too expensive and difficult to store, and most of it then receives little use over its lifetime. We want to make it cheaper and easier to use, as well as giving the equipment more use so that we can create a more sustainable outdoor industry."
Bruce, who is a former soldier and a military qualified ski instructor, was inspired to create KitUp after seeing the attitude from his students that skiing and other outdoor activities were only for the wealthy. He hopes that KitUp will help to make adventure more accessible and affordable for everyone.
The peer-to-peer borrowing model of AirBnB has enabled KitUp to become successful, and Bruce hopes to see it expand across the UK, Europe and North America in the coming years. Every time he sees a positive comment on social media, it's another small victory for the planet.
So if you're planning an outdoors adventure, head to KitUp for a cheaper, more sustainable way to do it. And don't forget to check out Scottish Field's Outdoors pages and the July issue of their magazine for more information.
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