July 29th 2024.
Simply Pure Trenton is a groundbreaking cannabis dispensary that recently opened its doors on July 27th. What sets this dispensary apart is the fact that it is entirely Black-owned, making it a beacon of representation in the industry. The dispensary is located in New Jersey and was founded by the dynamic duo of husband and wife, Scott Durrah and Wanda James. Their mission is to provide healthy alternative edibles to their customers, and they are already making waves in the market.
But this is not the first time that James and Durrah have made their mark in the cannabis industry. They had previously launched Apothecary of Colorado in 2010, which was recognized as the "first Black-owned and veteran-owned dispensary" in the country, according to AfroTech. This experience gave them the necessary skills and knowledge to bring their vision to life in New Jersey.
Durrah is the mastermind behind the unique and high-quality products offered at Simply Pure. With his background as an executive chef, he knows how to create delicious and potent edibles that stand out in a market filled with typical dispensaries. This expertise, combined with the couple's passion for providing top-notch service, has led them to expand their business to Ewing, New Jersey, just outside the state's capital, Trenton.
Simply Pure Trenton is a 6,000-square-foot brick-and-mortar dispensary that is not only supported by James and Durrah but also by Tahir Johnson, the acting president of the Minority Cannabis Business Association. This makes it a true community effort, with the aim of promoting equity in the cannabis market. In fact, Simply Pure Trenton is one of the first Black-owned "social equity businesses awarded an adult-use cannabis license in New Jersey."
Johnson, who has personally experienced the negative effects of cannabis prohibition, is thrilled to be a part of this groundbreaking venture. He believes that this dispensary will not only provide accessible and legal products to the community but also create job opportunities for those who want to be a part of this movement for change. His passion and dedication make him the perfect person to lead Simply Pure Trenton as they expand their business outside of Colorado for the first time.
James also shares Johnson's enthusiasm and is confident that this is just the beginning of their mission. She hopes to partner with more social equity licensees and support those who have been impacted by the War on Drugs in redefining the cannabis industry in the United States. The New Jersey storefront already offers a wide range of popular cannabis brands, such as Garden Greens, Wana, Miss Grass, and Hamilton Farms. However, they also prioritize supporting Black-owned brands, with an extensive selection of products from companies like Mudd Brothers and Butacake.
In conclusion, Simply Pure Trenton is not just a dispensary, but a symbol of progress and representation in the cannabis industry. With its focus on providing high-quality products and promoting equity, it is paving the way for a more inclusive and diverse market. This is a historic moment, and it is clear that this dispensary is just the first step in a much larger mission to create positive change in the industry.
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