September 6th 2023.
The African music scene is on fire right now, with Nigerian artist Mr. Eazi leading the charge. His songs "Skin Tight" and "Dance for Me" have been a major part of the global explosion of Afrobeats. Mr. Eazi isn't just making music, though. He's also looking for ways to help others. In 2018, he founded emPawa Africa as a way to invest in and empower independent artists within the continent.
He describes emPawa as a tool for independence, rather than a label controlling moves. He says, "I didn't build emPawa to be a label. I built emPawa to be like an Uber...You have your car, you have your driver, you plug into the system, and the system opens you up to customers. So in the first deals we did, we didn't even own anything." He has found a way to balance providing resources for his artists with allowing them to remain free.
Mr. Eazi isn't stopping there. He has his sights set on creating a strong foundation for entertainment, sports, and business on the continent. After taking a Harvard business course, he realized the need for a formal education to help African talent reach global domination. He says, "Now it's a good time again [to push the conversation], especially for African entertainment because decision-makers, they're traveling across the world, and they're seeing Afrobeats artists - not one, not two, not three - everywhere selling out stadiums."
With this in mind, he created ChopLife. He wants it to rival the greatness and legacy of Disney. He says, "What I just mean is to have a brand that sort of encompasses African entertainment. And so that's what ChopLife is."
Mr. Eazi is doing incredible things for African music. He's not just creating music - he's creating opportunities and investing in the future of African entertainment.
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